SOURCE: eMarketer

April 22, 2008 15:46 ET

Top Four Internet Portals to Weather Economic Storm

Portals Will Net 21.7% Growth in 2008

NEW YORK, NY--(Marketwire - April 22, 2008) - Google's strong financial results for Q1 2008 -- including a 33% growth in net US advertising revenues -- set the bar for the online advertising industry. This reported revenue growth validates eMarketer's recent projections that the Big Four Internet portals will continue to show positive results through economic turmoil, especially Google, with its anticipated 32% growth rate for all of 2008.

"Google is effectively jacking up the averages. Meanwhile, AOL and Yahoo! are working hard just to keep up," says David Hallerman, senior analyst and author of the report, "US Online Advertising: Resilient in a Rough Economy."

Growth at Yahoo! is expected to be at 7.9% in 2008 down from nearly 12% in 2007.

Meanwhile, even as MSN's net revenue growth in the US reached 24% in 2007 and will nearly repeat at 22.4% this year, its costs for getting that revenue dropped net profits, he adds.

To speak to David Hallerman, senior analyst, about Yahoo! or upcoming earnings calls at AOL and MSN, reach out to eMarketer media contacts listed below.

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