SOURCE: BrightLine

BrightLine

September 21, 2010 13:13 ET

Top Industry Experts Convene During Advertising Week 2010 Summit 'Inside the Future of Interactive Television' Curated by BrightLine

NEW YORK, NY--(Marketwire - September 21, 2010) - From global brand leaders to media industry experts and futurist thinkers, leading interactive TV innovator BrightLine (www.brightlineitv.com) has confirmed a prestigious line-up of panelists for "Masters of the Universe: Inside the Future of Television," a total immersion program held during Advertising Week's 2010 summit on the future of interactive TV advertising.

WHO:
Jacqueline Corbelli, co-founder and CEO of BrightLine, confirmed today that speakers for the event will include:

  • Faith Popcorn, Bestselling Author, The Popcorn Report, and Chairman, BrainReserve
  • Bob Liodice, President and CEO, ANA
  • Brian Steinberg, Television Editor, Advertising Age
  • Jennifer Gardner, Director of Investment and Partnership, Unilever
  • Mark Kroese, General Manager, Microsoft, Entertainment and Devices Division
  • Joan Gillman, EVP & President, Time Warner Cable Media Sales
  • Melanie Wells, Executive Editor, Forbes
  • David Verklin, CEO, Canoe Ventures
  • Tracey Scheppach, SVP, Innovations Director at VivaKi Starcom MediaVest Group

WHAT:
An engaging look at how dramatic changes in technology and viewer behavior over the past decade are fueling further transformation in the television-viewing experience for advertisers and consumers alike.

Buzz-worthy discussions including:

  • The Clicker - Who's clicking? Learn how consumers are using their remote controls today and why. Leading global brands and experts share case studies and data to reveal the motivations behind the clicks.
  • The Advanced TV All Star Team An exclusive look at Unilever's trail-blazing advanced TV initiatives. Hear why advanced TV is now an essential marketing tool for one of the world's biggest brands. 
  • On The Frontline Service providers leading the technological evolution of advanced TV reveal their latest innovations and discuss the key considerations for marketers looking to use viewer behavior data to make an immediate impact for their brand.
  • Technology and TV: Where is the World Heading? Peek into the future of television -- from 3D and beyond -- with a panel led by industry forecasters and innovators.

WHEN:
Tuesday, September 28. 8:00am-3:30pm

WHERE:
Paley Center for Media, 25 West 52nd Street, NYC

About BrightLine
BrightLine (www.brightlineitv.com) is the leading innovator in the strategic application of interactive TV advertising. The company creates and implements customized, measurable interactive television ad experiences in ways that achieve instant mass scale and effectiveness, is most organic for TV viewers and feeds their observed remote control behavior. BrightLine transforms passive TV advertising, like the traditional 30 second spot, into an effective customer-driven interaction -- the end result is superior overall viewer involvement that leads to deeper engagement with higher levels of brand recall, purchase intent, and product sales.

www.brightlineitv.com | Twitter: @brightlineiTV

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