SOURCE: iPressroom Corp.

April 11, 2005 12:07 ET

Top Journalists Share Secrets of Online Media Relations

iPressroom Launches Audio Program to Showcase New Podcasting Technology

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 11, 2005 -- iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services, has launched a new, original audio program called "On the Record... Online" featuring reporters and journalists discussing how they use the Internet to cover the news. The program is designed to pack all the latest online trends, tactics and tips into a short, compelling, seven-minute format.

"On the Record... Online" helps kick off iPressroom's recent announcement that their Internet pressroom service now supports podcasting, giving public relations and marketing communications professionals the ability to easily integrate on-demand programming into their corporate communications campaigns.

"There is a direct relationship between the depth and quality of information on your Web site and brand perception," says Eric Schwartzman, founder and president of iPressroom Corporation, who will host the first seven episodes live from Bulldog Reporter's Media Relations 2005 conference today and tomorrow in San Francisco. "In addition to providing inside information on how top journalists judge corporate Web sites, we hope 'On the Record... Online' will also serve as an example of how podcasting can be used to attract a premium audience online."

Episodes of "On the Record... Online" will be uploaded to www.ipressroom.com continuously, today and tomorrow. Listeners are invited to download the podcasts on-demand.

Newsmakers/journalists scheduled:

--  Andy Lark, Former VP Communications, Sun Microsystems - Named by PR
    Week as one of the "Most Influential" high tech public relations
    communicators
    
--  Brad Stone, Technology Reporter, Newsweek Magazine - Covers technology
    business and consumer technology in Silicon Valley and nationwide
    
--  Chris Null, Reporter, InformationWeek Magazine - Technology, business
    and entertainment journalist and also editor-in-chief of Mobile PC magazine
    
--  Chris Taylor, Bureau Chief, Time Magazine - Writes about leading
    semiconductors, personal computer manufacturers, digital video recorders
    and the latest technology issues from Silicon Valley
    
--  David Satterfield, Managing Editor, San Jose Mercury News - 21-year
    veteran and Pulitzer-Prize-winning journalist who joined the San Jose
    Mercury News as business editor in 2001 and now oversees the paper as
    managing editor
    
--  Elizabeth Weise, Reporter, USA Today - Covers biotechnology and food
    safety, primarily from a science and policy standpoint
    
--  Nick Wingfield, Internet Reporter, Wall Street Journal - Covers the
    Internet, e-commerce and online retailing and the video game industry. Some
    of the companies he follows are Web sites like eBay, Amazon and VeriSign.
    
For those not familiar with podcasting, Wikipedia defines it as "...a web-based broadcast medium in which files are made available online in a way that allows software to automatically detect new files (generally via RSS), and download them." According to an April 2005 study by Reuters using research from the Pew Internet and American Life Project, "Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer's iPod say they have downloaded podcast [or traditional radio] programs from the Internet."

About iPressroom

iPressroom (http://www.ipressroom.com) is an application service provider that offers managed and unmanaged services that let organizations outsource all or portions of their internal marketing communications, public relations and interactive marketing programs. Central to iPressroom's service is the support and management of a company's online marketing communications program, which may include secure online media centers, streaming media on-demand, digital asset management, blogs, podcasts and more. iPressroom provides a reliable, cost predictable service for companies who wish to effectively manage their corporate reputations online. iPressroom was conceived by public relations experts with over two decades of practical experience publicizing and promoting name brand companies.

Contact Information

  • Contact:
    Matthew Chisum
    (310) 789-2460