SOURCE: IIR

IIR

October 16, 2013 12:00 ET

Top Media Brands and Researchers Prepare to Engage Changing Audience Universe

Media Intelligence Leaders Adapt to New Landscape at First Ever Media Insights and Engagement Conference

MIAMI, FL--(Marketwired - Oct 16, 2013) - Media intelligence and insights leaders from the world's top networks and content providers and their research partners will meet January 29-31, 2014 at the 1st Annual Media Insights & Engagement Conference in Miami, FL to find solutions to audience engagement challenges created by today's rapidly evolving media landscape.

The ongoing proliferation of media channels and new technologies are causing dramatic changes in consumption behavior and preferences. The Media Insights & Engagement Conference will unite the leaders of change with senior industry executives to explore the latest tools, techniques and strategies for understanding and engaging the modern media consumer.

"We're thrilled to apply and adapt the best practice approach of our renowned flagship event brand The Market Research Event to the media industry resulting in the highest quality ALL new content focused on the business value of deeply understanding. Insights as a strategic partner to innovation is the foundation of this event and of course we've integrated purposeful networking which is equally important these days," said Kim Rivielle, Managing Director of the Marketing and Business Strategy Division of IIR USA. "It's also so wonderful to work alongside Claybrook Collier, formerly of CTAM, as we introduce this real world event to media audiences everywhere."

"Bringing together the best minds in the media industry, this conference offers research skills, valuable insights and strategies -- applicable to today's business challenges and needs -- that will position you for success in the future," said Co-Chair Holly Leff-Pressman, EVP, Business Development & Client Services at The Nielsen Company.

The Media Insights & Engagement Conference program will feature presentations by the most influential researchers and experts in media today across all platforms.

The Media Insights & Engagement Conference co-chairs are Holly Leff-Pressman, EVP, Business Development & Client Service, The Nielsen Company and Don Robert, SVP Corporate Research, A+E Networks.

Attendees looking to secure the early bird registration rate for the event may register with code MEDIA14WIRED.

About IIR:
The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Produced by IIR USA; January 29-31, 2014; Miami, Florida; Visit http://www.iirusa.com/mediainsights/home.xml for information or to register.

Contact Information

  • For Media Inquiries contact:
    Kacey Anderson
    Marketing Manager
    646.895.7317
    Email Contact