-- 2.1 times as likely as industry average companies to capture and reuse product development knowledge. -- 2.5 times as likely as industry average to integrate their product development data into their business processes. -- 2.6 times as likely as laggard companies to have centralized their product data. -- 2.8 times as likely as all others to have developed formal metrics to measure their product development process.This report is made available to the public through the underwriting of: Agile Software Systems, Omnify Software and Perception Software. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4101 About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company 260 Franklin Street Boston, Massachusetts 02110-3112 Telephone: (617)723-7890 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: Ric Stanley Aberdeen Harte-Hanks (617) 854-5203 Ric.Stanley@aberdeen.com