BOSTON, MA--(Marketwire - March 9, 2011) - New research published by Aberdeen Group, a Harte-Hanks Company (
"From a business perspective, videoconferencing should not simply be a technical proof-of-concept or a technology driven by specific employee requests. There should be a business plan that defines how videoconferencing will provide employees, partners, suppliers, customers, or potential buyers with enough access to be able to simulate the key aspects associated with in-person meetings and business collaboration," said Hyoun Park, Research Analyst and author of the study. "By focusing on the business needs, rather than pre-conceived definitions of video-driven communications, companies can start towards developing a solution that blends technology with the practical needs that line-of-business employees truly face."
The report reveals the strategies top performing companies use to meet their performance management requirements. Aberdeen's research found:
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Fifty-five percent (55%) of top performing respondents to Aberdeen's study found that interoperability was a key theme for successful business-to-business videoconferencing.
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Eighty-three percent (83%) of Aberdeen respondents identified travel savings as part of the business value provided by videoconferencing.
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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
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