SOURCE: Aberdeen Group

Aberdeen Group

March 09, 2011 10:00 ET

Top Performing Organizations Have Product-Development Environments Supporting Remote Locations

Top Performing Organizations Saw a 10% Decrease in the Time to Identify Sales Opportunities by Video-Driven Benefits

BOSTON, MA--(Marketwire - March 9, 2011) - New research published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), reveals that videoconferencing has been used in the business environment for over a generation, but new technology standards and social trends have recently emerged that demonstrate how videoconferencing can be a useful tool throughout the business. The report, Delivering Videoconferencing to the Enterprise illustrates videoconferencing technologies have existed for decades, but have traditionally been used for corporate communications or for limited executive usage. Due to the challenges of managing videoconferencing equipment and infrastructure, companies have seen this as a limited tool.

"From a business perspective, videoconferencing should not simply be a technical proof-of-concept or a technology driven by specific employee requests. There should be a business plan that defines how videoconferencing will provide employees, partners, suppliers, customers, or potential buyers with enough access to be able to simulate the key aspects associated with in-person meetings and business collaboration," said Hyoun Park, Research Analyst and author of the study. "By focusing on the business needs, rather than pre-conceived definitions of video-driven communications, companies can start towards developing a solution that blends technology with the practical needs that line-of-business employees truly face."

The report reveals the strategies top performing companies use to meet their performance management requirements. Aberdeen's research found:

  • Fifty-five percent (55%) of top performing respondents to Aberdeen's study found that interoperability was a key theme for successful business-to-business videoconferencing.

  • Eighty-three percent (83%) of Aberdeen respondents identified travel savings as part of the business value provided by videoconferencing.

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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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