SOURCE: Aberdeen Group

Aberdeen Group

June 18, 2009 13:59 ET

Top Performing Vendors in Business Intelligence: Reporting & Analytics Revealed

Aberdeen's AXIS™ Provides Insight Into Value Delivered and Market Readiness of Leading Business Intelligence Solutions for 2009

BOSTON, MA--(Marketwire - June 18, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced today the top performing vendor rankings in its "The Business Intelligence: Reporting & Analytics (BIRA) AXIS™ Report." Aberdeen's AXIS™ is a report that provides a competitive intelligence perspective that allows organizations insight into the technology providers that helped leading companies achieve superior performance. The research showcases which vendors enabled client success based on the value delivered and the ability of the vendor to support and service its clientele. According to John Pearson, VP Competitor Intelligence Products for Aberdeen, "The 32-page vendor assessment is based on two key dimensions: first, Aberdeen aggregated top performance of companies in the target marketplace based on 2,904 primary surveys conducted typically over the past eighteen months; and second, Aberdeen conducts a vendor readiness assessment which includes evaluation of responses to a standardized vendor questionnaire, analyst briefings, public records and customer interviews."

"The Business Intelligence: Reporting & Analytics (BIRA) AXIS™ Report" is authored by David Hatch, Vice President & Group Director, Aberdeen. Hatch defines "business intelligence (BI): reporting & analytics" as a combination of disciplines, processes, and technology that enables a company to collect, assemble and deliver data and information to stakeholders when, how and where they need it. "BI reporting and analytics initiatives are supported by a range of solutions within the Business Intelligence (BI) software market. These solutions provide visibility into both strategic and operational activity via information that allows its users to manage decisions and actions that ultimately affect company performance," says Hatch. He explains, "The goal of Aberdeen's AXIS report on (BIRA) is to educate end user organizations on the different solution providers and their effectiveness toward helping customers address the strategic, operational and predictive information needs of decision makers."

According to Aberdeen's findings after evaluating 27 BIRA vendors, the solution providers offering the best combined Value Delivered and Market Readiness scores include: TIBCO/Spotfire, Actuate, QlikTech, Microsoft and Oracle.

Aberdeen Group's President Andrew Boyd reports that AXIS™ was developed in response to requests from Aberdeen's 2.5+ million business readers spanning 40 countries, including representation from 90% of the Fortune 1000. "Aberdeen's mission is clear as we take yet another step to educate businesses to action by providing them with relevant and timely information to make more informed decisions, understand efficient and effective ways of accomplishing a task, and maximize their ability to gain competitive ground," according to Boyd. "With AXIS™, Aberdeen provides a competitive intelligence perspective that allows organizations to understand their peers' experience with various service and product providers, and to determine which are best positioned to help them achieve their goals."

According to Lauren McCollem, Director of Marketing for Dimensional Insight, "The approach that Aberdeen has taken here is truly unique and exceptionally valuable to the marketplace." With this new research in hand, technology solution providers will be able to refresh their product roadmaps to reflect market successes and business user demands, and educate their market on how solutions impact customers' business results.

To obtain a copy of "The Business Intelligence: Reporting & Analytics (BIRA) AXIS™ Report" visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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