BOSTON, MA--(Marketwire - August 26, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), announced today the top
performing vendor rankings in its
Sales &
Operations Planning Solutions (S&OP) AXIS™ Report. Aberdeen's AXIS™ is
a report that provides a competitive intelligence perspective that allows
organizations insight into the technology providers that helped leading
companies achieve superior performance. The research showcases which
vendors enabled client success based on the value delivered and the ability
of the vendor to support and service its clientele. According to John
Pearson, Vice President Products for Aberdeen, "The 36-page vendor
assessment is based on two key dimensions: first, Aberdeen aggregated top
performance of companies in the target marketplace based on 1,100 primary
surveys conducted typically over the past eighteen months; and second,
Aberdeen conducts a vendor readiness assessment which includes evaluation
of responses to a standardized vendor questionnaire, analyst briefings,
public records and customer interviews."
The Sales & Operations Planning Solutions (S&OP) AXIS™ Report is
authored by Nari Viswanathan, Vice President / Principal Analyst, Aberdeen.
Nari classifies "Sales & Operations Planning Solutions" as software that
supports the S&OP process in the following ways: Operational S&OP and
Executive S&OP. "The benefits of the S&OP process are improved asset
utilization, improved customer service, improved forecast accuracy and
improved financial metrics like profit margins," says Nari. He explains,
"The goal of Aberdeen's AXIS report on (S&OP) is to educate end user
organizations on the different solution providers and their effectiveness
toward helping customers address the strategic, operational and predictive
information needs of decision makers."
According to Aberdeen's findings after evaluating 24 S&OP vendors, the
solution providers offering the best combined Value Delivered and Market
Readiness scores include: i2 Technologies, Oracle (Demantra), and Demand
Solutions.
Aberdeen Group's President Andrew Boyd reports that AXIS™ was developed in
response to requests from Aberdeen's 2.5+ million business readers spanning
40 countries, including representation from 90% of the Fortune 1000.
"Aberdeen's mission is clear as we take yet another step to educate
businesses to action by providing them with relevant and timely information
to make more informed decisions, understand efficient and effective ways of
accomplishing a task, and maximize their ability to gain competitive
ground," according to Boyd. "With AXIS™, Aberdeen provides a competitive
intelligence perspective that allows organizations to understand their
peers' experience with various service and product providers, and to
determine which are best positioned to help them achieve their goals."
According to Lauren McCollem, Director of Marketing for Dimensional
Insight, "The approach that Aberdeen has taken here is truly unique and
exceptionally valuable to the marketplace." With this new research in
hand, technology solution providers will be able to refresh their product
roadmaps to reflect market successes and business user demands, and educate
their market on how solutions impact customers' business results.
To obtain a copy of The Sales & Operations Planning (S&OP) AXIS™ Report
visit:
http://axis.aberdeen.com/index.php/Global-Supply-Chain/vendor-rankings-research-sales-operations-planning-solutions-axis.html
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
John Pearson
Aberdeen Harte-Hanks
(617) 854-5301
john.pearson@aberdeen.com