SOURCE: Jones Soda Company

Jones Soda Company

January 12, 2011 11:26 ET

Top Pop: Jones Zero Calorie Zilch™ Named to Women's Health 125 Best Packaged Foods List for Health Conscious Consumers

Flavorful No-Calorie Soda Praised in Magazine's "125 Best Packaged Foods for Women" List; Jones Also Announces Top Prize in "Win Nothing" Sweepstakes

SEATTLE, WA--(Marketwire - January 12, 2011) - Proving there is no need to sacrifice flavor for fewer-calories, Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category and known for its innovative marketing, is pleased to announce its Jones Zero Calorie Zilch™ soda has earned top honors with Women's Health magazine. The soda, launched in 2009, was awarded a coveted spot on the magazine's "125 Best Packaged Foods for Women" list, recently published in the November 2010 issue of the magazine and online at WomensHealthMag.com.

"We created Zilch to provide our fans a zero calorie soda option, but without losing the unique Jones flavor," said Jones Director of Marketing Mike Spear. "We are very pleased with Zilch's performance since its launch and are happy to announce it has been picked up by many of our distributors and retail partners."

The only soda to make the "125 Best" list, Zilch is available in three original flavors -- Pomegranate, Vanilla Bean and Black Cherry. Sweetened with Splenda™, Zilch features zero calories and zero grams of fat. The beverage is sold in 12 oz. glass bottles that feature the black and white graphics and rotating user-submitted photos synonymous with the Jones brand.

Fans who wish to put their own spin on the no-calorie soda can also order personalized Jones Zilch bottles through www.myjones.com. To order, visitors simply choose one of the three Zilch flavors, upload a favorite photo and message to feature on the label, and then receive their customized 4-pack in the mail.

In other awards news, Jones Soda itself today also announced the winner of its popular "Win Nothing" sweepstakes. As a promotion for Zilch, entrants had the opportunity to win a month free from bills, and therefore owe "nothing" thanks to a cash influx from Jones.

The grand prize winner is Arthur Slater, a father and retired business analyst of Brick, N.J. Among more than half a million entrants, Slater was randomly selected to receive the $5,000 cash grand prize. He intends to use the extra cash flow toward a long awaited luxury cruise to beautiful Alaska.

"I was so excited when I received the letter, I had to wait until the next day to go to the bank and get the necessary documents," exclaimed Slater, a long time Jones Soda fan who favors Zilch Black Cherry. "I just couldn't trust myself to drive, I was so excited!"

Jones Zilch is available in grocery and convenience stores throughout the country, and at www.jonessoda.com.

About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda® and WhoopAss Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information, visit www.jonessoda.com or www.myjones.com.

Contact Information

  • For further information, contact:
    Annie Arnold
    Duo PR, for Jones Soda Co.
    (206) 390-2664
    jones@duopr.com