SOURCE: Salesfusion


January 23, 2014 07:30 ET

Top Research Firm Says Salesfusion Is a Leader in Lead-To-Revenue Management Platforms for Small Marketing Teams

Analyst Recognition Is Latest in a Series of Significant Milestones for Salesfusion

ATLANTA, GA--(Marketwired - January 23, 2014) - Salesfusion, a top marketing automation software provider, announces that Forrester Research has recognized the company as a significant lead-to-revenue management platform vendor in its report, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.

Salesfusion earned the top recognition of a "Leader" for L2RM solutions for the small marketing team market by being one of the vendors optimized to provide "a robust, but simple, set of capabilities at a low-entry price point," according to the Forrester report. Salesfusion is also rated as a "Strong Performer" for large enterprises, among those with "strong capabilities for managing the later stages of the lead to revenue funnel." The company, founded in 2006, is one of just nine vendors included in the evaluation. As a member of that group, Salesfusion satisfies the research firm's inclusion criteria of "multifunctional L2RM platforms" covering customer engagement management, multi-channel campaign design, lead capture and management, integration with CRM solutions, alerting and analytics and more.

In the report, Forrester notes Salesfusion's "native integration with more CRM solutions than any other L2RM platform vendor" and a "native CRM solution, which many clients use as their primary CRM system." The research firm goes on to say: "Salesfusion is a full service email service provider (ESP) with strong email creation, test and delivery tools. The system also offers the marketer a number of tools to manage marketing programs designed to drive inbound traffic, social publishing, and engagement options."

According to the Forrester report, surveyed B2B marketers that have implemented marketing automation contribute 44% of the sales pipeline through marketing programs, compared with a 34% contribution from companies that had not implemented marketing automation. As well, L2RM platform users have higher levels of process maturity across six different L2RM processes and report higher levels of collaboration between sales and marketing. For instance, 57% of the marketing automation adopters report strong collaboration in capturing insight from customers and prospects, compared with 41% of those not using marketing automation, says Forrester.

"It's an honor to be recognized by Forrester as a top vendor in what we believe is such a highly competitive software category," says Christian Nahas, CEO of Salesfusion. "We continue to listen to our customers and focus on their needs and challenges for marketing automation and lead management. They're asking for an easy-to-use tool, seamless CRM integration, social collaboration and affordability. We're delivering on all of these today and will continue to drive affordable innovation for our customers in the coming months."

The Forrester recognition comes on the heels of a period of aggressive growth and recent funding news for Salesfusion, as follows:

  • $8.25M Series B in January 2014 brings total funding to $10M
  • Tripled staff size, doubled revenue and doubled gross profit in 2013
  • Launched innovative channel program and introduced new UI

About Salesfusion
Salesfusion's mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. With Salesfusion, some of the best marketers today are not only driving quality leads into the sales funnel, they are automating the lead to revenue process. Salesfusion is more than marketing automation, it is the only lead to revenue platform you will ever need.





Twitter: @Salesfusion

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