SOURCE: Top Shelf Brands Holdings Corp.

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August 25, 2014 09:55 ET

Top Shelf Brands Working With Regulators to Expedite Formula and Label Approval Required to Begin Distribution of Besado Tequila

HOUSTON, TX--(Marketwired - August 25, 2014) - Top Shelf Brands Holdings, (a Nevada Corporation) (PINKSHEETS: TEMN), is excited to announce to existing and future shareholders that the company continues to make strides in bringing the Herbal Infused Besado Tequila to market. The process of label and formula approval is the last major step required for us to begin distribution. We have developed what we believe is an exciting proprietary bottle, label, and proprietary tequila formula. 

The three steps we are engaged in are formula submission, submission with manufacturer, and label submission. This is a very extensive process and takes an extraordinary amount of time due to the great and thorough job of the regulators. We have a state of the art and fully scalable distillery that can meet the demands we intend to have as well as a logistic and supply chain with a 50 state wholesale license provider. 

While we wait for the approvals to release the products through retail, we will have events and awareness kick-off initiatives as mentioned before to grow brand awareness for both consumer and trade. "We will begin to send out presentation media kits to PR firms in our target markets, brand our websites and social media platforms, and target events in our select markets" stated Alonzo Pierce, CEO of Top Shelf Brands. "We also plan on launching interactive consumer tastings and other brand awareness opportunities," continued Pierce.

Discus reports a nearly five-fold growth in the "super premium" tequila category over the last decade. The consumers of these high-end tequila understand that they are designed to sip rather than being mixed in a cocktail or done as shots. "The revolution in tequila is through the emergence of the 'premium' and 'super premium' categories over the past 20 years," says spirits expert Mark Spivak, author of the new book "Moonshine Nation." "Once upon a time tequila was too harsh to drink on its own."

About TSB:

Top Shelf Brands Holdings incubate, create, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings Corporation, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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