SOURCE: Portada

Portada - The Leading Source on Hispanic Marketing and Media

August 27, 2015 11:51 ET

Top Sports Marketers to Gather at #Portada15 in NYC on Sept. 16 and 17

NEW YORK, NY--(Marketwired - August 27, 2015) - Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. Gustavo Aguirre, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15 in New York City on Sept. 16 and 17, notes that more than 50% of Coors Light marketing budget efforts are sports related.

An authentic Who is Who of Sports Marketing and Media Executives will gather in New York City's Yotel for #Portada15, the annual conference put together, by Portada, the leading Source on Latin Marketing and Media.

Soccer Broadcasting Star Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, and Miller Coors Gustavo Aguirre are just two attractions in a star-studded agenda, that also includes:

  • Brian Cristiano, CEO, Bold Worldwide
  • Pattie Falch, Director Sponsorships & Events, Heineken USA
  • Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
  • Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors,
  • Christian Borjon, Director Hispanic Sales & Marketing, Samsung
  • Jennifer McBride-Castro, Senior Brand Manager, Dish Network
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
  • Kyle Harris, EVP, Mundial Sports Network
  • Gustavo Guerra, Brand Director, Tecate & Tecate Light
  • Crystal Hudson, Principal Officer, Sports & Affinity Marketing, Amtrak
  • Jaime Cardenas, CEO and Founder, AC&M Group

Topics to be discussed include:

- Case Study: "Los Fanaticos del Frio"
- The Trendsetting Multicultural Sports Consumer
- Best-in-Class Sports Marketing Activations
- The drivers of the multicultural Sports Media Landscape
- Sports Social Media Marketing

Hispanic Sports Marketing Forum, Sept. 16:

9th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:

Register at the Online Promotion Price here:

Additional Marketing and Media Luminaries to participate in #Portada15:

  • Michael Tribolet, CEO, YipTV
  • Stephen Paez, VP Director, Multicultural, Spark SMG
  • Priscila Stanton, Marketing Manager, Nestlé USA
  • Dave Marsey, EVP, Managing Director, DigitasLBi
  • Manny Gonzalez, Senior Director - Multicultural, Moet Hennessy USA
  • Yussef Kuri, US Hispanic Marketing Manager, The Hershey Co.
  • Dave Marsey, EVP, Managing Director, DigitasLBi
  • Ana Crandell, Group Account Director, OMD Multicultural
  • Kymber Umaña, Hispanic Marketing Manager, Sprint
  • Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
  • Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
  • César Taveras, Online Marketing Manager, Rosetta Stone
  • Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots
  • Maria Fernanda Ordoñez, SVP Media Director, Identity

Rooftop Party Sponsor: Batanga Media (

Platinum Sponsor: MaxPoint (

Gold Sponsor: GFK (

Bronze Sponsors:
Evolve Media (
Medula (
Pulpo Media (
Zoomin.TV (

Badge and Lanyard Sponsor: Adsmovil - (
Official Wire Sponsor: PR Newswire (

Hispanic Sports Marketing Forum
Golazo Sponsors:
AC&M Group (
Blogsi (
Mundial Sports Network (

Penalty Sponsor:
Boden PR (

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Contact Information

  • For sponsorship opportunities, please contact
    Kelley Eberhardt
    Director of Sales and Marketing
    212-685 4441