SOURCE: PRSA - Silicon Valley

December 12, 2007 12:52 ET

Top Tech Media Luminaries Predict 2008 Trends at PRSA Silicon Valley Gala

Panel of Technology Industry Experts Sees Recession, Consolidation and Rise of Enterprise Software in 2008

MOUNTAIN VIEW, CA--(Marketwire - December 12, 2007) - Next year will bring a recession, continued consolidation in the technology sector and the return to prominence of the enterprise software sector, according to a panel of distinguished technology media experts. The technology journalists spoke before a sell-out crowd of more than 400 public relations and technology industry professionals gathered at the Computer History Museum for the PRSA Silicon Valley's annual Media Predicts gala. (Video, photos and more are available at

The media panel consisted of Don Clark, Deputy SF Bureau Chief of The Wall Street Journal; Jim Goldman, Silicon Valley Bureau Chief, CNBC; Rob Hof, Silicon Valley Bureau Chief, BusinessWeek; Victoria Murphy Barret, Associate Editor, Forbes; Robert Scoble, Blogger and Technology Columnist for Fast Company; and Kara Swisher, Co-Executive Editor of the D:All Things Digital Blog and Conference. The panel was moderated by venture capitalist Ann Winblad, partner of Hummer Winblad Ventures. Sam Whitmore, editor of Sam Whitmore's Media Survey, served as MC.

The event's gold sponsors were Microsoft and Yahoo!. Bronze sponsors included A&R Edelman, Access Communications, Burson-Marsteller, Business Wire, Citigate Cunningham, Eastwick Communications, Hill & Knowlton, Krause Taylor Associates, Marketwire, Porter Novelli, PR Newswire, Symantec Corp., Trainer Communications, VisiTech PR, Voce Communications, Waggener Edstrom Worldwide, and Weber Shandwick. In-kind sponsors included J. Lohr Vineyards & Wines, Medialink, Michael Mejia Photography, Miner Productions, Catered Too and PodTech.

"This year's Media Predicts gala was truly a blockbuster event," said Paula Dunne, president of PRSA Silicon Valley. "Our panel of top technology journalists and industry chroniclers shared extraordinary insights and gave attendees an insider's perspective on the big stories, trends and issues that will drive technology in 2008."

The journalists engaged in a lively discussion about industry trends looking ahead to 2008. Among their insights:

--  There will be a recession in 2008 in the U.S. that may spread to other
    world economies and have a negative impact on the technology sector
--  Cell phone users will start publishing video straight to the web from
    their phones
--  Some of the "virtual world" companies will start to fail
--  There will be a wave of tech company mergers
--  The credit crunch affecting the housing sector may spread to the
    technology sector, causing some companies to falter
--  After several years in the doldrums, enterprise software is poised for
    a comeback

"In more than 10 years of working in IR and PR in Silicon Valley, the Media Predicts 2008 event hosted by the PRSA Silicon Valley was by far the best event I've attended. It featured an 'All-Star' panel with a great moderator who wasn't afraid to push the conversation, and facilitated an evening that was both informative and entertaining," said Darin Wolter, Senior Vice President of Marketwire.

Details of the event discussion, including specifics about technologies, companies, issues and trends, as well as all videos, photos and more can be accessed online on the PRSA Silicon Valley web site at and Digital PRSA, the PRSA Silicon Valley blog, at

About PRSA Silicon Valley

For more than thirty years, the Public Relations Society of America (PRSA) Silicon Valley (PRSA Silicon Valley) has provided PR professionals with education and professional development, career advancement and networking opportunities. It is the only PRSA chapter in the world focused on the enhancement of technology public relations. PRSA Silicon Valley invites business communicators at every level to join, from young professionals to seasoned PR veterans. The chapter also provides numerous opportunities to stay informed about industry developments and interact with other professionals, members of the media, industry analysts, and more. For more information, to become a member, and to opt-in to receive newsletters and event bulletins, please visit:

Contact Information

  • Contact:
    Samantha Moore
    PRSA Silicon Valley
    Email Contact