SOURCE: CMO Council

November 14, 2005 11:59 ET

Top Technology Brand Leaders Convene for First Euro Summit of Chief Marketing Officer (CMO) Council

Cisco CMO James Richardson and Unisys Global VP of Marketing Ian Ryder to Kick Off Conference Hosting Senior Marketers From Europe, Middle East & Africa

LONDON -- (MARKET WIRE) -- November 14, 2005 -- James Richardson, Senior Vice President and CMO at Cisco Systems, and Ian Ryder, Global VP for Marketing Communications at Unisys, are set to open the CMO Council's European Summit 2005 on November 17-18 at the Conrad Hotel in London.

The CMO Council's inaugural European Summit is one of the premier thought leadership and networking events for an organization of nearly 2,000 marketing decision makers worldwide. Members control more than $50 billion in annual marketing and media expenditures and represent most major technology brands worldwide.

Both Richardson and Ryder will speak to the Summit theme of "Perfecting the Art; Advancing the Science," which will explore the art of branding and communication innovation combined with the science of analytics, research and measurement. In addition, other presenters and panelists from Dell, IBM, Akamai, Kodak, Symantec, Avaya, Visa, MCI, Microsoft, Intel, Oracle, Philips Semiconductors, Deloitte, and Siebel will cover a wide range of though-provoking topics and issues challenging global marketers today.

Kicking off the conference with his keynote, "Marketing: The Art and the Science," Richardson will offer insights into Cisco's marketing model, which blends methodology, measurement and customer intelligence (the science), with successful creative campaigns, most recently for network security (the art). In his four years as Cisco's CMO, Richardson has moved the marketing needle on the side of science, with the goal of demonstrating marketing ROI.

"If you give more [financial resources] to a top salesperson, it's well-documented that you'll see a direct correlation in returns," said Richardson. "My goal is to get to a point where it is well understood that a strategic investment in marketing is a direct investment in growth."

Ryder will address the challenges of "Managing a Global Brand," relaying his considerable experience at current company Unisys and former company Hewlett-Packard. Ryder will address the culture, politics, logistics climate, technology and finance parts that global branding brings. He will also spark interactive debate with such questions as: What is global branding, really? Why is "strategy" only just coming back? And what has happened to the "feel" and "instinct" in marketing?

The European Summit, sponsored by Deloitte, Gyro, Siebel and Symantec, will also include mini breakout sessions and roundtable debates, giving delegates ample chance to interact with their fellow marketing colleagues. Topics range from distribution channel choices, eMarketing impact and predictive modeling, to the pitfalls and paybacks of sponsorships, customer value creation, and improving marketing effectiveness.

"CMO Council European membership has grown by leaps and bounds to more than 500 in the past year," said Donovan Neale-May, Executive Director, CMO Council and Managing Partner of GlobalFluency, a worldwide communications group. "We are most impressed with the caliber of companies represented at our first CMO Summit in Europe. This great turnout reflects the keen interest EMEA executives have in improving marketing value and performance within their organizations."

For more information on CMO Council European Summit 2005 or to register, please go to www.cmosummit.org/london. European Summit attendees need to join the CMO Council first in order to attend this important event, and can nominate themselves at www.cmocouncil.org/nominations.html. There are no membership fees to join the Council, however applicants must hold a senior marketing position in a technology company to meet eligibility standards.

About the CMO Council

The CMO Council is an influential global affinity group dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. More than 1,500 technology companies are represented on the CMO Council, controlling more than $45 billion in annual marketing expenditures. For more information, please visit our web site at www.cmocouncil.org.

The CMO Council convenes under the auspices and administration of GlobalFluency, a Silicon Valley-based marketing and public relations network comprising 114 offices, 650 professionals and 41 agency partners in 72 countries. More information is available at www.globalfluency.com.

Contact Information

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