SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

May 27, 2011 18:34 ET

Top Travel Bloggers Reveal How to Develop Long-Term Relationships ... and Successfully Pitch Your Stories

Bulldog Reporter's PR University Presents a New Meet the Editors Webinar

OAKLAND, CA--(Marketwire - May 27, 2011) - PR professionals interested in getting the inside scoop from top travel bloggers about how they work, the top trends and hot stories, how they want to work with PR pros, and how to pitch them and their blogger colleagues much more successfully should attend: Top Travel Bloggers Reveal How to Develop Long-Term Relationships ... and Successfully Pitch Your Stories.

Travel and hospitality bloggers, as well as online writers, commentators and critics command outsized influence in this industry. It's no longer possible to just issue a traditional news release about an exciting event at your hotel, attraction, restaurant, city, resort or destination -- you now also have to become part of the Internet conversation, thanks in part to online video and the power of social media.

In just 90 information-packed minutes, PR professionals will join Bulldog Reporter's PR University and its panel of top travel bloggers who will share their insights, tips and protocols for scoring valuable coverage on their blogs -- and others. Learn how easy it is to stand out from the crowd -- when you follow the unwritten rules -- and develop a trusted relationship with these and other online influencers.

This exclusive PR University Meet the Editors webinar titled: Top Travel Bloggers Reveal How to Develop Long-Term Relationships ... and Successfully Pitch Your Stories takes place on Friday, June 3, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Christopher Elliott, Consumer advocate for National Geographic Traveler, Tribune Media Services and The Washington Post
Paul Brady, Associate Editor, AOL Travel
Sean O'Neill, Contributing Editor, BudgetTravel.com
Anna Starostinetskaya, COO, Editor-in-Chief, Off Track Planet
Jennifer Miner, Co-creator, The Vacation Gals

What PR Pros Will Learn:

  • New Media Secrets: Tips for finding and pitching top travel and hospitality sites and blogs -- plus easy ways to get video or multimedia assets posted online

  • Hot Topics: Gas prices, the economy, travel safety -- trends, hot buttons and issues PR pros need to be aware of before they hit the send button on that next pitch

  • Rules of Engagement: How top travel bloggers like to work with PR and marketing -- and how they can endear themselves long-term to these key influencers

  • New rules for crafting irresistible travel blog pitches -- the story elements and exclusive pegs that resonate with these bloggers and how to use them to generate wide coverage

  • Multimedia to Pitch Now: Online video, multimedia, podcasts -- the new media assets that travel bloggers say sweeten the pitch and boost their chances of getting posted

  • How the best PR pros have gained the ear -- and trust -- of key travel bloggers

  • How to participate in online conversations about their restaurant, hotel or destination without alienating or inflaming the travel blogosphere

  • Case studies and examples of wild online media successes by both major players and tiny destinations -- and how they too can score this valuable coverage

  • How do these bloggers regard invitations to free meals, rooms and trips -- are they kosher ... or not?

For more details go to the conference home page or download the PDF brochure.

Attendance at this Bulldog Reporter's PR University Master Class webinar costs just $299 per log-in site. Participants in the 90-minute Master Class webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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