MINNEAPOLIS, MN--(Marketwire - Feb 19, 2013) - More than 70 percent of millennials say they value loyalty programs, and nearly 55 percent of baby boomers prefer businesses that offer rewards.* That's why some of the biggest restaurant names in the Twin Cities are partnering with Front Flip to engage their customers in-store and online.
The next-generation loyalty program is not based on points, punch cards or check-ins. With Front Flip, customers have a chance to win instant prizes every time they visit their favorite restaurants and retail shops. Customers can also receive mobile gifts and share them with Facebook friends.
"As the Twin Cities' first Japanese restaurant, Fuji-Ya has set the standard for authentic Japanese cuisine and for finding clever ways to engage customers," said Tom Hanson, Fuji-Ya owner. "Front Flip's loyalty program is fun for our customers. It's tailored to our business. And most importantly, it effectively reaches customers where they are -- on their smartphones."
The first 15,000 customers in the Twin Cities to download the Front Flip mobile loyalty app will receive ten gifts worth $10 each to some of the area's most popular eateries:
- Bar Abilene
- Hazel's Northeast
- Jax Cafe
- The Lyndale Tap House
- Park Tavern
- Stella's Fish Café
- Sarna's Classic Grill
"Front Flip is excited to be part of the Twin Cities dining scene," said Front Flip Founder and CEO Sean Beckner. "We want to help area businesses create fun and memorable experiences for their customers so they come back again and again."
Here's how the Front Flip customer experience works on iPhone and Android:
1. Scan the Front Flip QR code with the app to unlock a digital scratch card.
2. "Scratch" for the chance to win prizes like half-price appetizers and buy-one-get-one entrees.
Click here to see a video of the Front Flip digital scratch card.
Participating restaurants are also tapping into the Twin Cities social scene by running Facebook contests with Front Flip. Social followers can win up to $1,000 in gift cards and other prizes by scanning contest codes once-per-day.
Front Flip will expand its reach in Minneapolis in early March. The company's client portfolio includes franchise groups from some of the biggest brands, like McDonald's, KFC and Wendy's.
*National Restaurant Association 2012 Survey
About Front Flip
Front Flip is the next generation of loyalty marketing. We're not another punch card on a mobile app. Instead, we help businesses create profitable, long-term relationships with customers through fun experiences, instant promotions, rich customer analytics and targeted mobile campaigns. Front Flip works with local shops, regional chains and national concepts to help them achieve significant jumps in traffic and sales in the first 90 days. For more information, visit frontflip.com or call (855) 730-1830.