MAPLE GROVE, MN--(Marketwire - March 24, 2011) - TopLine Federal Credit Union was honored with two Diamond Awards for exceptional marketing efforts in 2010. The awards were given by the Credit Union National Association (CUNA) Marketing and Business Development Council and honor credit unions for their marketing excellence.
The CUNA Marketing and Business Development Council has more than 1,000 professionals focused on delivering innovative, educational, results-driven marketing programs.
The awards recognized TopLine for its commitment to providing financial education and marketing creativity. The award-winning entries were a direct mailer and direct mail series of communications, print and electronic, focusing on helping members save money by refinancing their current home or auto loan with TopLine. The communications focused on discussing how TopLine, their local credit union, can help to lower monthly payments.
"This past year with its unique economic times, more than ever, presented us with an opportunity to reach out to our members to help them save. We wanted our members to fully understand that their local not-for-profit credit union can assist them with getting the best deal possible," said Katie Pitman, senior vice president at TopLine. "It is an added bonus to receive a pat on the back from our industry colleagues for our efforts. We are fortunate to have a very talented marketing team, who are very deserving of this honor."
The credit union's winning entries were presented at CUNA's 18th Annual Marketing and Business Development Council Conference in mid-March.
The CUNA Marketing and Business Development Council is a subset of the Credit Union National Association. CUNA is the premier national trade association serving America's credit unions. The not-for-profit trade group is governed by 24 volunteer directors who are elected by their credit union peers. In partnership with 47 state credit union leagues, CUNA provides many services to credit unions, including representation, information, public relations, continuing professional education and business development.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota's 13th largest, with assets of more than $275 million. Established in 1935, TopLine offers a complete line of financial services from its headquarters in Maple Grove, and four branch offices located in Brooklyn Park, Edina, Maple Grove and Plymouth, as well as by phone and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.
Contact Information:
CONTACT:
Vicki Erickson
AVP Marketing
TopLine Federal Credit Union
verickson@toplinecu.com
763.391.0872