MAPLE GROVE, MN--(Marketwire - Jun 15, 2011) - The Midwest Direct Marketing Association (MDMA) honored TopLine Federal Credit Union with an ARC (Art-Response-Copy) Award at its Annual Conference. The credit union won the coveted prize in a direct mail category, for its campaign, "Let TopLine Help Put Some Extra Cash in Your Pocket." The direct mail campaign, offering a 1% cash back rebate and special auto loan rates, demonstrated for members how refinancing with TopLine could help save them money.
The MDMA conference explored trends in the ever-evolving world of integrated marketing and the ARC awards ceremony, sponsored by the MDMA, recognized outstanding creative work that generated successful results through direct response marketing efforts.
"TopLine, like every credit union, constantly focuses on trying to make our members' financial lives easier," says Harry Carter, President/CEO. "This cash back campaign that provided significant savings for our members was one example and we are humbled as well as honored that it was recognized by the MDMA."
The awards ceremony was held Tues., May 24, during the MDMA's 2011 Conference at Edinburgh USA in Brooklyn Park, Minn.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota's 13th largest, with assets of more than $300 million. Established in 1935, TopLine offers a complete line of financial services from its five locations -- in St. Paul's Como Park, and in Brooklyn Park, Edina, Maple Grove and Plymouth -- as well as by phone and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.