January 13, 2011 11:00 ET

Topsy Announces New Way for Publishers to Integrate Social Content

Topsy's Social Modules Provide an Easy, Effective, Monetizable Way to Insert Relevant Social Content on Sites

SAN FRANCISCO, CA--(Marketwire - January 13, 2011) -

Core News Facts:

  • Topsy, the realtime search leader, today announced the syndication of its social search results across the web via turn-key social modules.
  • As the leading provider of powerful social search capabilities, Topsy is now making its realtime results available within any publisher's domain.
  • Whereas Twitter modules display streamed tweets by timeline, Topsy's Social Modules leverage Topsy's search technology to enable publishers to display only the most relevant and brand-safe tweets ranked by their influence algorithm.
  • Topsy's proprietary influence algorithm identifies who influencers are by keyword and domain, enabling publishers to showcase content from influencers from the social web on their sites.
  • Publishers can now monetize the web's most relevant social content on their sites within a module that is queryable by topic, keyword, author and domain, even restricting content to only those links leading back to their domain.
  • Topsy allows publishers to monetize the Topsy Social Module via the insertion of turn-key ads provided by Topsy. Publishers may also use their existing ad networks.
  • Topsy Social Modules are easy to integrate and activate. Code can easily be pasted into the publisher backend and each module can be customized from a content, functionality and user-interface perspective.
  • Publishers can get started by creating their own customized Social Modules here:
  • Topsy Social Modules are now in use on well-known news and content sites that focus on everything from technology to sharing knowledge and experiences.

Benefits of Topsy's Social Modules:

  • Engagement rate increases of more than 300 percent have been documented by publishers using social content powered by Topsy's Social Modules. Increased engagement means higher monetization rates.
  • Content is filtered by Topsy to be profanity free and language specific, making it brand-safe for advertisers and highly relevant to the topics the user is reading on each page.
  • A better reading experience (so more time spent on the site) based on realtime, social content that is highly relevant to the page topic.
  • Content can be restricted to links from the social web that point back into the publisher's domain so traffic can be retained on the publisher's site.
  • Publishers can also include their own ads within the social modules.
  • Modules can be customized to any color and size so they fit the look and feel of the publisher's page.
  • Lets the reader re-tweet, reply to a link and follow the publisher's Twitter account from within the module so they never have to leave the site.
  • Detailed reporting shows impressions, clicks and tweet activity per module.

Vipul Ved Prakash, Co-Founder and CEO of Topsy
The launch of Topsy Social Modules furthers our position as the fastest growing and leading supplier of relevant realtime search results from the social web. This new offering enables Topsy's content to be syndicated by publishers across the web, extending our reach and exposure beyond our specific domain.

About Realtime Search:

  • The social web is changing how consumers are exposed to and consume content. According to Twitter, 100 million tweets are created each day (as of Dec. 2010), with about 25 percent of these tweets containing links.
  • Today's most important (and fastest growing source of) content is being created and shared by key influencers within the social web. As a result, social graphs are quickly replacing PageRank as the new "signal" for what is relevant.
  • Topsy search results are powered by people tweeting about content within the social web, ranked by influence so that consumers have relevant, realtime results that correspond to the keyword, article or topic they are looking for.
  • Topsy's platform is designed for true web-scale search and powered by the largest searchable index of Twitter data in the world. Publishers are turning to Topsy to power realtime social content on their sites.
  • Topsy makes realtime data from the social web relevant and provides superior search results that are noise-free, scalable and brand-safe -- increasing engagement and monetization rates.

About Topsy:
Topsy is a realtime search engine powered by the social web. Unlike traditional web search engines, Topsy provides the most influential search results ranked by millions of people. By searching links, tweets and other user generated content, Topsy brings consumers the freshest, most valuable content on the social web. Headquartered in San Francisco and founded in 2006, Topsy is backed by BlueRun Ventures, Ignition Partners, Founders Fund and Scott Banister. For more information visit:

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