SOURCE: Topsy Labs

Topsy Labs

December 13, 2011 11:27 ET

Topsy Labs Announces Realtime Social Search Engine for Mobile Devices

Topsy's Mobile Offering Changes How to Search and Read Realtime Social and News Content

SAN FRANCISCO, CA--(Marketwire - Dec 13, 2011) -

Core News Facts:

  • Topsy Labs released a beta mobile search experience today, m.topsy.com, that enables you to quickly find the most relevant, up-to-date communication about any topic or keyword, using social data from Twitter and Google+.
  • As part of Topsy Mobile, the "Social Time Machine" allows you to explore older or newer results for a query using a slider interface that represents a period of time.
  • Each period of time has a significant piece of information about the Twitter or Google+ query, including the number of mentions for that keyword query and related activity spikes.
  • Other key benefits include:
    • Queries can be automatically saved so users can revisit specific results at any time, for the freshest content.
    • Any piece of social content can be referenced historically for any topic, term or link.
    • Spikes in social communication for any term can be seen over a period of time.
  • Topsy Mobile is a standalone resource to get the most recent social news and information about a topic, especially breaking news, from a mobile device.
  • Knowing what is happening, as it happens, is a great benefit to many industries, especially those in news or finance, who can capitalize on what is trending on the social web to gain a leg up on the competition and act in a timely fashion.
  • Topsy's mobile release is also useful for searches related to timely incidents (e.g. protests, Occupy Wall Street, car/train accidents), events (e.g. festivals, conferences, concerts), developing news (e.g. elections, sports), product releases (e.g. iPhone 4s, a new movie) and gossip (e.g. celebrity related).

Mobile Stats

  • According to the Nielsen Wire, smartphones represent the majority of mobile phones purchased.
  • According to a Performics study, 32 percent of people search more on mobile phones than computers and 75 percent of people think that mobile search makes their life easier.
  • Twitter says that 55 percent of its users login via their mobile device every day -- Topsy's search is aimed at this type of mobile user and provides highly relevant search results for mobile queries.

Quote:
Vipul Ved Prakash, Co-Founder & CTO, Topsy
"Topsy Mobile brings a comprehensive and up-to-the-second news search experience to mobile users across the world. Now people can stay on top of news, topics and events being discussed on Twitter and Google+ right from their smartphones."

About Topsy Labs:
Topsy Labs is a realtime search and analytics platform powered by the social web. Unlike traditional web search engines, Topsy Labs' technology calculates the most relevant search results by applying its influence algorithm. By searching links, posts and other content produced from millions of people each day, Topsy brings consumers and businesses the freshest, most valuable metrics and content from the social web. Headquartered in San Francisco and founded in 2006, Topsy is backed by BlueRun Ventures, Ignition Partners, Founders Fund and Scott Banister. For more information visit: www.topsylabs.com.

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