SOURCE: Topsy

Topsy

March 10, 2011 11:00 ET

Topsy Labs Closes $15M Series C Round

Investment to Fuel Topsy's Continued Leadership in Realtime Social Search

SAN FRANCISCO, CA--(Marketwire - March 10, 2011) -

Core News Facts:

  • Topsy Labs, Inc., the realtime search leader, announced today that it has closed a $15 million Series C round.
  • Current investors including BlueRun Ventures, Ignition Partners, Founders Fund and Scott Banister, have all re-invested, with Western Technology Investments joining the round.
  • This round of funding validates the significance and traction of Topsy Lab's realtime search platform which powers social search on Topsy.com and hundreds of online sites from media companies such as IDG Media, The Huffington Post and Discovery Communications.
  • Topsy Labs has developed fast indexing technology capable of processing over 1 million documents per second, which is especially suited for handling the scale associated with the explosive growth of social web content.
  • Topsy Labs also leverages proprietary live ranking technology capable of analyzing social graphs, across networks like Twitter and Facebook, to authoritatively rank search results in realtime within seconds of being indexed.
  • Topsy Labs has recently expanded its realtime search platform, announcing new tools for marketers and publishers to leverage the social web:
    • Topsy Social Modules provide an easy, effective, monetizable way to insert relevant social content on sites.
    • Topsy Social Analytics is a free analytics tool enabling marketers and publishers to identify and quantify what keywords, terms and URLs are trending within the social web.

Quotes:
Attributable to Vipul Ved Prakash -- Co-Founder & CEO of Topsy
The structure of the Internet continues to shift from collections of static web documents to networks of people sharing information in realtime. This round of investment will let us expand on our scalable architecture that can ingest and mine massive amounts of social content so we can continue to establish Topsy as the next-generation platform for web search and discovery.

Attributable to John Malloy -- Partner, BlueRun Ventures
The rapidly-growing social web is having a major impact on the existing $300 billion search market. With the market consolidation of the last year, Topsy has emerged as the only realtime search architecture capable of becoming a web-scale search platform. We see Topsy as a key innovator in the world of the social web and the next disruptive force in the search market.

About Realtime Search:

  • The social web is changing how consumers are exposed to and search for information. According to Twitter, 100 million tweets are created each day (as of Dec. 2010).
  • Today's most important (and fastest growing source of) content is being created and shared by key influencers within the social web. As a result, social graphs are quickly replacing PageRank as the new "signal" for what is relevant.
  • Topsy search results are powered by people publicly sharing content within the social web, ranked by influence so that consumers have relevant, realtime results that correspond to the keyword, article or topic they are looking for.
  • Topsy's platform is designed for true web-scale search and extensible to all forms of social content. Companies are turning to Topsy to process realtime data streams to enable social search capabilities within their sites and applications.
  • Topsy makes realtime data from the social web relevant and provides superior search results that are noise-free, scalable and brand-safe -- increasing engagement and monetization rates.

About Topsy Labs:
Topsy is a realtime search engine powered by the social web. Unlike traditional web search engines, Topsy provides the most influential search results ranked by millions of people. By searching links, tweets and other user generated content, Topsy brings consumers the freshest, most valuable content on the social web. Headquartered in San Francisco and founded in 2006, Topsy is backed by BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and Western Technology Investments. For more information visit: www.topsy.com.

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