SOURCE: Topsy Labs

Topsy Labs

August 01, 2012 12:00 ET

Topsy Partners With Twitter to Power the Twitter Political Index

By Analyzing Billions of Tweets, Topsy Helps You Understand What's Being Said on Twitter About the 2012 Presidential Election

SAN FRANCISCO, CA--(Marketwire - Aug 1, 2012) - Topsy, the realtime social analytics provider, today announced that it has partnered with Twitter and two leading polling firms to release the Twitter Political Index, a way to understand how the 2012 presidential election is unfolding through the active conversations on Twitter. Topsy's ability to analyze all Tweets in realtime allows them to calculate a daily score measuring how Tweeters feel about presidential candidates President Barack Obama and Governor Mitt Romney.

"Imagine getting a glimpse into election conversations happening all over the nation every day. Topsy analyzes massive amounts of Tweets in realtime to measure those conversations, understand what people are talking about and make sense of it," said Duncan Greatwood, CEO of Topsy. "Through this partnership with Twitter, we're excited to make this the measurement to get the pulse of the nation leading up to the fall elections."

By analyzing more than 400 million Tweets a day, Topsy captures relevant Tweets about the election and quantifies how people feel about any key word or term related to the candidates. Scores are then created using Topsy's proprietary social sentiment analysis technology. With the world's largest public index of social media posts, Topsy has developed accurate sentiment analysis by studying more than 100 billion Tweets. Thanks to this depth of data and scale of technology, Topsy's social sentiment algorithm has been tested to agree with human classification more than 90 percent of the time. Tweets are then given a score that ranges from zero to 100, with higher scores being more positive and lower scores more negative.

"The Twitter Political Index lends new insight into the natural, unprompted opinion of the electorate," said Adam Sharp, Twitter's Head of Government, News and Social Innovation. "Just as technologies like radar and satellite joined the thermometer and barometer to give forecasters a more complete picture of the weather, so too does the Index we've partnered with Topsy on stand with traditional methods like surveys and focus groups to paint a more complete picture of the political forecast."

Working closely with the Mellman Group and North Star Opinion Research, two of the leading political consulting firms in the country, Topsy's social sentiment scores are tuned to accurately reflect political opinions expressed in Tweets about Obama, Romney and their campaigns. As part of the validation process for the Twitter Political Index, Topsy found that the Index was highly correlated to Gallup Poll's approval ratings for President Obama for the past two years.

The Twitter Political Index is designed to be a complement to traditional opinion polls, capturing the instant responses of hundreds of thousands of people to the political issues of the moment. It is not meant to replace traditional polling methods nor predict political outcomes, but it does provide timely context around how people are expressing themselves on Twitter about the election. To view the Twitter Political Index, visit election.twitter.com. For more information on Topsy electoral analyses, visit www.topsylabs.com/election.

About Topsy:
Topsy is a realtime analytics platform powered by the social web. Every day, Topsy indexes, measures and live-ranks links, comments, pictures, videos and web pages from over a quarter billion social posts to bring consumers and businesses the most relevant content and most valuable metrics from the social web. Headquartered in San Francisco, Topsy is backed by BlueRun Ventures, Ignition Partners, Founders Fund and Scott Banister. For more information visit: www.topsylabs.com.

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    Inner Circle Labs for Topsy
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