MADISON, WI--(Marketwired - December 14, 2016) - Torani, the creator of naturally flavored syrups, sauces, and beverage bases for over 90 years, has selected the Widen Collective for its digital asset management (DAM) needs. The family-owned company, which is based in San Francisco and distributes products in over 40 countries, will use Widen's cloud-based DAM solution to share content and connect its community of partners across the globe.
Jennifer Morimoto, Torani's Senior Digital Marketing Manager, says the problem was simple: The company has thousands of assets -- from posters, window clings, and photography, to sell sheets and presentations -- but no streamlined way to share them with domestic or international partners.
"We were looking for an easy way to share files, but the opportunity isn't just that. The real opportunity is to find a solution that further enhances our work with our partners around the world," Morimoto explains.
Morimoto and her team reached out to colleagues in the technology and market research industry for advice about DAM vendors, who gave Widen a glowing recommendation.
"There is a lot of synergy between our two companies," Morimoto says. She was also impressed by Widen's search capabilities, the most important item on their must-have list, including advanced search and collections features.
"We needed it to be simple and user friendly," she says. "Everyone searches differently, so an advanced search mechanism was a priority."
Sylvie Mwila-Jonath, Torani Director of IT, worked with Morimoto to take full advantage of Widen's offer to trial the Collective before making a final decision, and invited a select group of international partners to use the test environment and share crucial feedback. Allowing customers to be a part of the test environment drove faster adoption for both administrators and users.
In the next year, Torani plans to expand access to its internal sales team, domestic distributors, and external partners -- a total of around 300 users.
"In the future, we hope to integrate with the rest of our technology ecosystem to share data between systems, thus making our assets much more useful," Mwila-Jonath says. "It's our hope that Widen will be our single source stream for all marketing assets."
"We're delighted to welcome Torani to the Widen Collective family," stated Chris Rewey, Senior Widen Advisor. "We're proving to have just the right ingredients making up the secret sauce of Torani's celebrated brand. Credit Jennifer for recognizing DAM as the foundation to building a brand and seeing Widen as the total package."
Is it only in the Bay Area that you could find a 90-year-old start-up company? Established in 1925 in the North Beach neighborhood of San Francisco, California, Torani crafts real flavor by starting with the best ingredients like natural flavors and pure cane sugar, carefully blended to deliver amazing flavor. Torani is still family-owned, and we offer a wide range of products including Sauces, Smoothies, Frappes, and Chai, along with our iconic Torani Syrups, the most popular consumer brand of flavored syrups in North America. Sold at retailers, online, and proudly served in cafés and restaurants around the world, Torani continues to stay on the creative edge of flavor. For more information about Torani, visit http://www.torani.com.
About Widen Enterprises, Inc.
Widen is a content technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search, and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Widen Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, the Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.