Torchia Communications

Torchia Communications

September 28, 2010 07:00 ET

Torchia Communications Celebrates 10 Years in Public Relations

MONTREAL, QUEBEC--(Marketwire - Sept. 28, 2010) - Torchia Communications, one of Canada's leading public relations agencies, celebrates its 10th anniversary this year under the current banner. In 2000 the Torchia family, known for its important contribution to the practice of PR in Canada, decided to take hold of its destiny by becoming an independent agency.

"The field of public relations has evolved considerably since the turn of the millennium," declared Jean-Claude Torchia, CEO and co-founder of Torchia Communications. "For our agency, in particular, the challenge we had to face was phenomenal and we had to adapt fast. Looking back, I can now see that we managed to turn this hardship into something positive, catalyzing change within our firm. Today, we are proud to have adjusted to the situation by diversifying our clientele, restructuring our services and refocusing our resources, drawing from everyone's full potential. We now counsel clients in virtually every business sector."

In addition to offering a full line-up of public relations services, Torchia Communications launched an integrated translation service five years ago. Originally founded to fulfill the copywriting needs of the firm's clientele, Centrik Translations has since developed its own portfolio of clients that benefit from a professional and thorough linguistic service as well as the marketing and communications experience of the agency.

Torchia Communications has gained its reputation from its highly strategic public relations and communications counsel, providing expertise in media relations, media training, brand management, crisis management, sports and event marketing, social and digital communications.

"Today, there is no doubt in my mind that our profession is clearly positioned and viewed as a powerful tool, a must in any effective business strategy. We would like to salute our clients for their confidence and loyalty over the years and hats off to our team in Montreal and Toronto for their unwavering passion, hard work and professionalism. We look forward to the next decade with much optimism as businesses turn increasingly to PR", concludes Jean-Claude Torchia.

Clients in the past decade include Bridgestone Canada, Corby Distilleries, Katimavik, MOOV Frozen Foods, Procter & Gamble, Walmart, Pizza Pizza, Jacques Villeneuve, Epiderma, L'Oréal, Rona, Egyptian Tourist Authority, Mylan Pharmaceuticals ULC, Mahée Parfums, Fuller Landau, Historic Motorsports Productions/Legends of Motorsports, Canadian Patient Safety Institute, Daniele Henkel, Old Brewery Mission, Honda Indy Toronto.

Studies have shown that only some 30 percent of start-ups make it past a decade.

About Torchia Communications

Backed by a solid, diversified and growing client base, Torchia Communications is one of Canada's leading public relations agencies with offices in Montreal and Toronto, while being affiliated to a worldwide network. The firm's strength lies in its human resources, its members being experienced professionals with several decades of practice in PR on a regional, national and international scale. The agency is committed to customer service, proactive counsel, measurement, and demonstrating the role public relations plays in a healthy and engaged citizenry. Its edge clearly lies in its people, corporate soul and commitment to the profession and broader community. To learn more about Torchia Communications, visit www.torchiacom.com.

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