The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

February 17, 2011 09:27 ET

Toronto Automobile Dealers Association Partners With The Futura Loyalty Group to Build And Operate a Dealer-Customizable Rewards Program For its Auto Dealer Members

Ready Honda in Mississauga to be First Dealership in Canada to Launch the Dealer Dollars Program.

TORONTO, ONTARIO--(Marketwire - Feb. 17, 2011) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) today announced that Renewit Inc. a division of The Toronto Automobile Dealers' Association ("TADA") has entered into a multiyear strategic partnership with Futura Loyalty to build and manage a customizable rewards program that will be offered to its 345 member dealer base. The innovative program enables each individual dealer to incorporate their branding onto all program materials and serves as a powerful marketing tool to derive incremental sales from existing and new customers.

The rewards program is being incorporated into a broader dealer sales tool, Renewit (www.Renewitnow.com), which was recently introduced to the TADA members; it incorporates Futura's state of the art technology platform and allows dealers from any manufacturer to quickly and efficiently launch a robust rewards program to its customer base with the goal of driving increased sales activity and customer retention.

"We are very pleased to have been selected by TADA to undertake this exciting initiative", said Mark Farrell – President and CEO of The Futura Loyalty Group, "With almost 4,000 dealers across Canada, the new car dealer sector presents an enormous growth opportunity to our company. Kicking off our expansion into this key consumer category in partnership with TADA, whose dealers represent about 20% of all vehicle sales in Canada, will allow us to work and learn from the best in the business from day one."

"We have really enjoyed working with Futura in bringing this exciting and important product offering to market for our dealer members" commented Jerome Flanagan, GM of the TADA's Renewit Program. "Futura's deep experience in the rewards sector, coupled with their robust technology platform and great customer service, has made this whole partnership experience very satisfying. The response from our membership has been extremely positive and we look forward to rolling this out to many dealerships in the near future."

"Our dealership has been considering some type of customer rewards program for some time. Futura's overall offering fits our needs perfectly and the fact that TADA is behind this initiative gives me that extra level of confidence and trust," added Bob Redinger, owner of Ready Honda.

About TADA

SINCE 1908, TADA serves over 340 new car dealers in the Greater Toronto Area and represents every manufacturer's brand and franchise.

The Association's purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service. TADA members lend support to a variety of community and charitable projects. Each year in February the TADA presents the Canadian International Auto Show. For more information regarding the Renewit Program and The Dealer Dollars Program you may contact them at info@renewitnow.com or visit www.renewitnow.com.

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.

Contact Information

  • The Futura Loyalty Group Inc.
    Mark Farrell
    President and CEO
    416-775-3160
    mfarrell@tflg.ca