Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


May 06, 2008 14:10 ET

Toronto Big Rock Eddies Tickets Sell Out

TORONTO, ONTARIO--(Marketwire - May 6, 2008) - Big Rock Brewery Limited Partnership (TSX:BR.UN): Toronto Big Rock Eddies sells out in first year.

In its first year, the Toronto regional qualifying event has already sold out. Fortunately, for those not quick enough on the draw; a chance to win tickets to the Eddies can still be found by visiting

The Eddies are an Oscars-style night that celebrates the best video and print ads submitted by Big Rock fans. In 1994, Big Rock Brewery founder, Ed McNally, had the innovative idea to have Big Rock fans make commercials for his brewery and then celebrate and reward their best efforts.

Ed McNally's idea is now a national phenomenon with regional qualifying events in Toronto and Edmonton that feed winners into the national final in Calgary. 'Toronto is now on board for a great show and an event that will become a yearly extravaganza,' said Jim Button, Vice President Marketing, Big Rock Brewery.

'The Eddies is the best way to introduce ourselves to people in Toronto who haven't yet discovered Big Rock beer,' continued Button, 'the event a true representation of the Big Rock personality: fun, quirky and one of a kind.

Event Details
Event Date Wednesday, May 14, 2008
Event Location Hugh's Room, 2261 Dundas Street W.
Beneficiary Serving Charity

For more details please visit or

About Big Rock Brewery

Big Rock Brewery - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of ten exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery, visit

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