Rethink Breast Cancer

Rethink Breast Cancer

August 28, 2012 10:30 ET

Toronto Hottest Annual Fundraiser BOOBYBALL Will Be Glamping at This Year's CAMP BOOBY, October 12th, 2012

Get ready to eat, drink and kumbaya for a cure as Rethink Breast Cancer's Boobyball brings you this year's theme, Camp Booby!!!

TORONTO, ONTARIO--(Marketwire - Aug. 28, 2012) - Rethink Breast Cancer's not to be missed annual charity extravaganza, BOOBYBALL is set for Friday, October 12th, with tickets on sale now at Setting thousands of Toronto's hippest hipsters ablaze in nostalgia, this year's glam fest is taking you straight back to the good 'ol days of sleep-away camp. Hike up your shorts and get your camp on for Camp Booby, where city swank beets bug-juice cocktails, boondoggle booty, tuck shop surprises and s'more - all in support of Rethink Breast Cancer.

RETHINK BREAST CANCER will be transforming the one and only SOUND ACADEMY, 11 Polson St, Toronto, ON into the hottest camp scene right downtown. Guests will find themselves transported back to their best summer highlights and are encouraged to dress the part-with a sexy cocktail twist - break out your camp tee, glam out your plaid, and channel your inner bunking babe. More than 1500 party campers will be entertained with s'mores, sing-a-longs, campfire and canoes, not to mention the musical styling of DJs Brendan Fallis and Mista Jiggz.

In addition to the night-of festivities, this year, "campers" including Aliya-Jasmine Sovani, The Stereos, Ian Lynch and Jake Mossop from MTV's 1 Girl 5 Gays; came together and shared their "One Time at BOOBYCAMP" memories in an original video. Find out their confessions and what to expect at CAMP BOOBY here:

The cheeky video sets the mood for CAMP BOOBY and invites you to create your own memory, or maybe confession, at this year's charity bash.

"Boobyball has grown over the past 11 years into the 'must attend' fundraiser for young philanthropists," says MJ Decoteau, Executive Director Rethink Breast Cancer, "This year's theme camp Booby is such a fun way to get young people out in support of our important work with young women with breast cancer."

Led by Rethink Breast Cancer's BOOBYBALL co-chairs Jennifer Zimmerman (Holt Renfrew), Lisa Kruger (Brill Communications), Ainsley Kerr and Honorary chair Aliya - Jasmine Sovani of MTV, this year's team of committed campers are guaranteeing ticket-holders have a night of throwback summer fun, while raising funds for an important cause. This year's goal is to raise $215,000. Proceeds from the event will help expand vital programs for young women with breast cancer and develop and fund desperately needed new programs.

CAMP BOOBY Activities include:

• VIP suites

• Sports complex by IZOD

• A special showcase from Guess by Marciano

• Tassimo coffee

• Stella and Stella Legere tasting stations

• [yellowtail] wine

• H2O from Mavea

• Delicious chow by TASTE Culinary

• Music by DJs Brendan Fallis and Mista Jiggz

• Boobyball's infamous overnight survival packs (goody bags)

Supporters of Boobyball 11: CAMP BOOBY include:

TASSIMO, Mavea, Stella Artois, Scotiabank, GUESS by Marciano, [yellow tail], IZOD, Principle, Porter, MTV, CP24, Flare, Chatelaine, Loulou, Taste Culinary, South St. Burgers, and VIB Staffing.

Rethink Breast Cancer will also be launching their Boobyball online auction on eBay, on October 4th. Items include gift certificates to Toronto's hottest restaurants, gym memberships and a number of exclusive experiences.

For more information please visit:


Twitter: @rethinktweet


About Rethink Breast Cancer:

Rethink's mission is to continuously pioneer cutting-edge breast cancer education, support and research that speak fearlessly to the unique needs of young (or youngish) women. By taking a groundbreaking approach to all aspects of breast cancer - public awareness, medical research and fundraising - Rethink is a new breed of breast cancer charity and plays an important role in expanding support for the cause. For more information about Rethink, please visit

About Boobyball:

Gifted to Rethink Breast Cancer in 2009, from Amanda Blakley and Ashleigh Dempster, co-founders of The Society Global, Boobyball continues the tradition begun in 2002, of bringing Toronto's young advocates together to raise funds and awareness in support of Rethink Breast Cancer and its innovative programs and research. Boobyball has also expanded and will host a sister event in Calgary, October 25th, 2012.

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Dianna Klisanin

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