Toronto Hydro Corporation

Toronto Hydro Corporation
Toronto Hydro-Electric System Limited

Toronto Hydro-Electric System Limited

August 16, 2006 07:00 ET

Toronto Hydro Corporation: If the Power Goes Out, it Really Bugs People

Toronto Hydro Peak Out Poll Reveals What Causes Torontonians to 'Peak Out'

TORONTO, ONTARIO--(CCNMatthews - Aug. 16, 2006) - The thought of a power outage causes extreme irritability for Torontonians.

The summer is half over, and overall, the city has experienced great summer weather. Considering the high record-temperatures with a few severe storms, the lights have remained on. However, Toronto Hydro still wants people to remember to reduce electricity use during 'peak hours' where possible. Conserving electricity during the summer peak hours reduces: smog; demand on the system; and the likelihood of power outages that really bug people.

Part two of the Peak Out Poll asked customers what would be the most irritating time to lose power. The most irritating times include: in the midst of working on a project and preparing for a dinner party. In addition, stores and shops that keep their doors open and blast air conditioning irritate Torontonians, especially the majority of Toronto women.

Here are the results:

- The majority of Torontonians (85%) would be extremely or very irritated if the power were to go out while they were working on a project due the next day.

- Most would be just as irritated if they were preparing for a dinner party (73%).

- 56% of Torontonians would 'freak out' if the power went out while watching their favourite TV show or season finale.

- At least 50% would 'peak out' if they lost power while placing a bid on eBay during the last hour.

- Approximately 65% of women would be irritable due to the power going out while blow drying or styling their hair.

- One-half of men (50%) freak out at the thought of having to stop watching a major sporting event, like the Rogers Cup.

- About half of Toronto's population would be disappointed if they lost power during their favourite song.

- Additionally, stores and shops that keep their doors open and blast air conditioning irritate the majority of Toronto women (78%).

- The top three other major irritations Torontonians face this summer include traffic (69%), stress at work (49%), and people wasting electricity (31%).

Conservation is key to avoiding power interruptions and the irritations they cause! Toronto Hydro will be releasing more shocking results this week.

Note: This online poll was conducted between June 14th and June 21st, 2006 and was based on a randomly selected sample of 736 English speaking Torontonian adults aged 18+ (600 working full-time or part-time) using Decima's proprietary consumer panel, eVox. With a sample of this size, the results are considered accurate to within (3.6 percentage points, 19 times out of 20, of what they would have been had the entire Torontonian adult population been polled. The margin of error will be larger within subgroupings of the survey population. Data have been weighted to ensure the sample is representative of the gender, age and employment status distribution in the Greater Toronto Area (GTA).

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