Toronto Hydro Corporation

Toronto Hydro Corporation
Toronto Hydro-Electric System Limited

Toronto Hydro-Electric System Limited

August 17, 2006 07:00 ET

Toronto Hydro Corporation: Torontonians, Not the Confrontational-Kind

Toronto Hydro Peak Out Poll delves into snitchin' habits - when it comes to electricity

TORONTO, ONTARIO--(CCNMatthews - Aug. 17, 2006) - While Torontonians may not confront each other about careless electricity use, they sure would tattle on you behind your back. In fact, many Toronto citizens say they would call a confidential phone number to report wasteful behaviour.

Over the past few months, Toronto Hydro has noticed a marked increase in the number of calls and complaints from customers regarding inefficient electricity use. Customers are noticing that some of their neighbours and local businesses are not doing their part. So far, the top complaint is that while many are taking the steps to conserve electricity, others are not doing their part - and this isn't helping community spirit, especially during heat waves!

Part three of the Peak Out Poll asked customers if they would snitch on their friends and neighbours if they were wasteful with their electricity use. The results demonstrate that tolerance for energy hogs is wearing thin. The message is simple: use less electricity where possible especially during peak hours.

Last summer we surveyed Torontonians about whether or not they would "snitch" on a neighbour if they saw him/her wasting electricity. Again, many said they would - and based on the survey Toronto Hydro developed a summer conservation campaign this year that does two things: it builds on what we call the "snitch" factor in a friendly way; and it begins the more serious task of talking to consumers about changing their habits in the context of the electrical "peak demand period" 11 am - 5 pm on weekdays, and electricity supply issues facing Ontario.

Here are the results straight from the most recent snitchline survey done this summer:

- Nearly seven-in-ten (69%) Torontonians would be bothered if they saw someone, like a neighbor, wasting electricity but wouldn't confront them about it.

- Only 9% would confront the offender in person, and 4% would write an anonymous letter to them.

- Additionally, many Torontonians say they care enough about conservation to report people who waste electricity. Four-in-ten (42%) Torontonians say they would call a confidential phone number to report people who waste electricity.

Toronto Hydro isn't planning on setting up a snitch-line, but we will be releasing the last of the shocking results tomorrow and Monday.

Note: This online poll was conducted between June 14th and June 21st, 2006 and was based on a randomly selected sample of 736 English speaking Torontonian adults aged 18+ (600 working full-time or part-time) using Decima's proprietary consumer panel, eVox. With a sample of this size, the results are considered accurate to within (3.6 percentage points, 19 times out of 20, of what they would have been had the entire Torontonian adult population been polled. The margin of error will be larger within subgroupings of the survey population. Data have been weighted to ensure the sample is representative of the gender, age and employment status distribution in the Greater Toronto Area (GTA).

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