The Mezzanine Group

The Mezzanine Group

November 03, 2015 12:34 ET

Toronto Marketing Company Becomes HubSpot Partner

TORONTO, ONTARIO--(Marketwired - Nov. 3, 2015) - Toronto marketing company The Mezzanine Group has completed their HubSpot certification process. After over 400 hours of training and practical experience for employees and partners during the course of the last year, Mezzanine is certified in HubSpot's all-in-one inbound marketing platform, which helps attract and nurture leads for clients.

As a B2B marketing company, Mezzanine works with small and mid-sized business-to-business companies to increase sales, by providing a marketing department service. "We become the marketing department for the companies we work with," says Mezzanine president Lisa Shepherd. "We work with companies who need a variety of marketing skills in order to be effective with marketing, but they don't want to hire three or four people full time."

"The HubSpot approach matches the way customers buy now. In my latest book, The Radical Sales Shift, I discuss how buying has changed and what companies need to do to secure new revenues. HubSpot is built for this new reality," adds Shepherd. "The Mezzanine Group is all about increasing sales for B2B companies, and HubSpot is a fantastic tool for doing that."

The B2B sales process has changed dramatically in the last few years. Buyers are no longer interested in having a salesperson come to them and explain their product or service. They're too busy for sales presentations, and would rather do their own research, on their own terms, BEFORE contacting a company rep. Businesses that want to get the attention of these time-strapped buyers have to make clear, relevant information readily available. And that's where Hubspot comes in.

Hubspot is a platform that allows marketing companies to use digital marketing like search engine optimization, blogging, social media, email and other techniques to attract and nurture prospects. This provide B2B buyers with the information they need to educate themselves, understand how a specific product or service can address their pain points - and decide whether to connect with a salesperson.

It's a formula that really works: the HubSpot approach has a proven record of success. On average, using inbound marketing results in a 60% growth in website visitors, a 25% increase in leads, and a 50% increase in sales.

"Certification enhances our ability to help companies connect with their customers," says Shepherd. "In a world where the old B2B marketing sales process is on its way out, being able to leverage new strategies for customer engagement is vital to success. And marketers who aren't embracing content and inbound marketing are missing out on a massive opportunity."

About The Mezzanine Group

The Mezzanine Group's marketing experts deliver a better way for small and mid-sized Business-to-Business (B2B) companies to get marketing results. Our team has decades of experience making marketing work for companies that don't have the internal resources or expertise. Our experience in strategic marketing planning and execution with over 200 companies in 30 industries, applying best practices to constantly improve results. We build scalable plans that expand with growth, and combine our expertise with innovative approaches based on a deep understanding of the B2B marketplace. http://www.themezzaninegroup.com

About HubSpot

HubSpot is the world's leading inbound marketing and sales platform. Over 15,000 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot is headquartered in Cambridge, MA and has offices in Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. The company went public in October 2014 (NYSE:HUBS) and has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies.

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