Toronto Star

Toronto Star

September 19, 2007 14:39 ET

Toronto Star Remains the GTA's Newspaper of Choice

More than 2 million readers makes the Toronto Star Canada's most read daily newspaper

TORONTO, ONTARIO--(Marketwire - Sept. 19, 2007) - Today's release of the latest Newspaper Audience Databank (NADBank) study, which measured newspaper readership in the Greater Toronto Area, reinforces the Toronto Star's position as the GTA's most read daily newspaper. With more than 2 million readers over the course of a week, roughly half of the adults in the GTA read the Star.

According to the NADBank release, the Toronto Star has maintained its leadership position every day of the week, reaching over 1.2 million readers every Saturday, just under 1 million readers on weekdays, and roughly 800,000 every Sunday.

"Our readership continues to be the largest in Canada by far and very stable, which is terrific given that this survey does not capture the positive momentum we have felt since our redesign effort in May," said Jagoda Pike, Publisher of the Toronto Star and President of STAR Media Group. "We continue to receive very positive feedback from readers who find the paper more comfortable to handle, easier to read, and they enjoy the increased focus on the GTA. Given the number of media choices now available for our readers, these results are very good."

The Toronto Star's website, www.thestar.com, also reconfirms its position as the most visited newspaper website in the GTA.

"We are delighted that we have provided our readers with another credible, easy-to-use, and reliable medium to access the news and information that is important to their lives," continued Pike. "Our print and online popularity demonstrate the strength of the Star's brand - and our ability to deliver quality news and information across print and digital platforms."

About Star Media Group

Star Media Group includes the Toronto Star, which has the largest circulation and readership of any daily newspaper in Canada, and thestar.com, which has monthly unique visitors of approximately 2.7 million. In addition, Star Media Group includes Toronto.com, Torstar Syndication Services, Shop TV, Eye Weekly, Sway Magazine, Real Estate News, and The Canadian Immigrant. Star Media Group also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver, Edmonton, and Calgary, the Chinese language newspaper Sing Tao, and livedeal.ca. Star Media Group is a division of Toronto Star Newspapers Limited, which is a subsidiary of TorStar Corporation.

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