SOURCE: Wisewords


December 11, 2014 13:27 ET

Toronto Startup Adds 5,000+ Industry Experts to Address Unemployment

Wisewords Connects Students, College Grads and Career-switchers With Experienced Advisors

TORONTO, ON--(Marketwired - December 11, 2014) - has added 5,000+ industry experts to their advice marketplace. Students, graduates, and career-switchers can use the site to make 1 on 1 calls with experienced advisors from diverse industries. More than 1,000 advisors are from Toronto.

Anyone can sign up for advice or apply to be an advisor. Wisewords, launched in 2013, accepts only advisors who demonstrate substantial experience and success in their field.

"Canadians need a better way to understand what it actually takes to get a job in today's tough economy," said Wisewords CEO Dawson Whitfield. The Canadian economy shed 10,700 net jobs last month. Many employers are dissatisfied with applicants: 72 per cent of executives perceived a gap between the skills they sought and what job seekers had to offer (more stats).

Whitfield explained how to overcome today's job search challenge: "Many career fields do not exist with an ABC plan: start at this school, excel at this internship, apply here for your 1st job in the field. Job seekers need the most accurate perspective on how to navigate today's evolving workplace, a perspective not readily found on the internet and in textbooks but within actual people succeeding in their specific field."

Wisewords connects job seekers with successful professionals for up to date industry info and tailored career advice: resume feedback, mock interviews, navigating the industry, and more.

Students using the platform are achieving results. "My Wisewords call helped me get an interview," said a recent graduate. "The conversation easily saved me hours of clicking around Google for answers. I got tips, resources, and suggestions from someone who knows how things actually work in the field. He's gotten results, and now I can too."

Advisors also benefit. Alycia Ripley author of "Traveling with An Eggplant" and the "Alice trilogy," said, "Acting as an advisor for Wisewords is not only a simple and safe way to earn extra money but a rewarding way to share knowledge with people of any age looking to advance in that same field. I wish it had been around when I was first starting -- the answers and tips an advisor can provide are more 'outside the box' and time-tested than what can be learned in a seminar. I enjoy serving as a mentor because I remember what it was like to not have one. Wisewords makes the planning and conversation simple, safe, efficient and smooth so that people can effectively create professional connections and gain valuable insight."

CEO Dawson Whitfield was inspired to start the company when he was feeling lost in his career. He wanted to talk to someone doing his dream job, and realized his friends did too.

Whitfield now personally uses the platform to grow the company; sending the site's PR plans and partnership ideas to Wisewords advisors for feedback. "We crowd source our strategy. With a click and a call we can tap into our advisors network and find out what is or isn't working in each industry. I want the attaining of gainful career info to be easy for our advisees as well."

How the site works: advice-seekers browse through the online catalogue of 5,000 advisors and request a call with someone they feel a professional connection to. The two connect via a private phone line for a 30 minute call, and the call requester pays the advisor between $5-$100 (pre established at advisor's discretion). All personal information remains confidential and all transactions are facilitated by Wisewords maintains advisor quality by reviewing advisor applications and allowing users to give advisors a rating of 1-5 stars after each call.

About Wisewords: Wisewords is a career advice marketplace; a platform for students, grads, and career-switchers to make 1 on 1 calls with experts from diverse industries.

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