Toronto Sun

Toronto Sun

March 23, 2007 15:43 ET

Toronto Sun: Fastest Growing Newspaper in GTA

TORONTO, ONTARIO--(CCNMatthews - March 23, 2007) - The Toronto Sun is the fastest growing newspaper in the Toronto marketplace. Data from the independent NADbank shows the Toronto Sun weekday readership was up seven per cent among adult readers 18 and older to 483,400.

"The numbers show clearly that our distribution and content strategies are paying off among discriminating readers in Toronto," said Kin-Man Lee, Publisher and CEO of the Toronto Sun. "When we combine the Toronto Sun and our sister publication, 24 hours, we have the most Toronto readers in the desired 18-49 year old category."

The data from NADbank - the research organization whose members represent daily newspapers, advertising agencies, media companies and advertisers - show that the Toronto Sun's adult weekday readership increased by seven per cent or 30,100 in 2006 compared to 2005, the fastest growth among all the dailies in the competitive Toronto marketplace.

"This research validates that the Toronto Sun is very much alive in Toronto for the long haul. In fact, we are continuing to make investments to improve the quality of the paper," said Mr. Lee. "In addition to new content, including multimedia innovations, we will soon have access to a new multi-million-dollar printing plant later this year that will improve the reproduction quality of our newspapers, as well as increase our colour capacity."

The NADbank research shows that the amount of time adults spend reading a newspaper is stabilizing and that there is incremental growth for readership of the online editions of newspapers, an area where the Sun organization is uniquely positioned to make use of its multimedia, multiplatform assets.

The Toronto Sun is published by Sun Media (Toronto) Corporation, a subsidiary of Sun Media Corporation. Sun Media, a subsidiary of Quebecor Media Inc., is Canada's second largest newspaper publishing company with daily newspapers in nine of the top 10 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., 333 King Street East, Toronto, Ontario Canada M5A 3X5 (416) 947-2222 as well as specialized services and a general interest English-language television station, SUN TV.

The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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