Sun Media Corporation

Sun Media Corporation

October 31, 2006 10:36 ET

Toronto Sun Scores Unique Circulation Boost

TORONTO, ONTARIO--(CCNMatthews - Oct. 31, 2006) - The Toronto Sun is the only Toronto newspaper to record increases in total paid circulation, as reported by the Audit Bureau of Circulations for the six-month period ended Sept. 30, 2006. The ABC numbers show a continued decline in overall newspaper circulation, a trend that has been accelerating in the last few years.

"This is particularly good news for the Sun, given the overall decline in the print media industry and the strong competition that exists in the Greater Toronto Area market where free dailies are part of the intense competition for the changing habits and needs of newspaper readers," said Kin-Man Lee, Publisher of the Toronto Sun.

"The positive results for the Toronto Sun underscore the need for us to continue with our strategies to expand home delivery, develop new editorial content, improve our business operations and subscriber services and, beginning next year, to make use of world class printing technology currently being installed in Islington," said Mr. Lee.

"Development of the Sun's home delivery subscriptions in selected areas of the GTA contributed to the improved circulation numbers," Mr. Lee said "and home delivery will be expanded in January of next year to include almost all neighbourhoods in the GTA."

The ABC research released Monday compares the six-month period ended Sept. 30, 2006, with the corresponding period in 2005. ABC reported an increase of 3.7 per cent in paid Saturday circulation for the Toronto Sun, through both home delivery and single-copy sales at street boxes and retail locations, for a total of 153,129 copies. Monday to Friday circulation was up 0.7 per cent to 197,453. Sunday circulation was virtually stable at 341,265 copies.

By comparison, The Toronto Star, The Globe and Mail and The National Post all registered declines in paid circulation for every one of their publishing days, resulting in an overall decrease.

The Audit Bureau of Circulations (ABC) provides auditing services for North American newspapers, trade publications, consumer magazines and website activity.

The Toronto Sun is published by Sun Media Corporation, a division of Quebecor Media Inc. Sun Media is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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