Toronto Sun

Toronto Sun

May 01, 2007 09:00 ET

Toronto Sun Scores Unique Triple Win in Circulation

TORONTO, ONTARIO--(CCNMatthews - May 1, 2007) - The Toronto Sun is the only Toronto newspaper to increase paid circulation in every category according to data released by the Audit Bureau of Circulations (ABC). The gains in paid circulation for the Toronto Sun are in sharp contrast to an overall decline in paid circulation for newspapers across Canada.

For the six-month period ended in March 31, 2007, ABC reported an increase for the Toronto Sun of four-tenths of one per cent for Weekday paid circulation and seven-tenths of a per cent on both Saturday and Sunday. Since March 2005, circulation for the Toronto Sun has been increasing steadily.

While the Toronto Sun recorded increases in paid circulation, newspapers in major Canadian markets registered declines of 1.2 per cent Weekdays, 2.2 per cent on Saturday and seven-tenths of a per cent on Sunday.

According to the latest ABC report, the number of paid copies of the Toronto Sun sold on Weekdays was more than 179,000 and topped 311,000 on Sunday. This comes weeks after the Toronto Sun was identified as the newspaper with the fastest growing readership in the Toronto CMA. Data from the independent NADbank showed the Toronto Sun's weekday readership in the CMA was up seven per cent among adult readers 18 and older in 2006 compared with 2005.

"Our strategies including developing home delivery are paying off," said Kin-Man Lee, Publisher and CEO of the Toronto Sun. "Our new approach to editorial content along with the integration of multimedia, are appealing to Toronto Sun readers and confirms the great job being done by our employees."

ABC is the largest circulation-auditing organization in the world. Its more than 4,000 members include the world's leading magazine and newspaper publishers, advertisers and agencies. NADbank is the research organization whose members represent daily newspapers, advertising agencies and media companies.

"We will continue to make investments in the Sun, including a new multi-million-dollar printing plant that will improve reproduction quality and increase colour capacity." said Mr. Lee.

The Toronto Sun is published by Sun Media (Toronto) Corporation, a subsidiary of Sun Media Corporation. Sun Media, a subsidiary of Quebecor Media Inc., is Canada's second largest newspaper publishing company with daily newspapers in nine of the top 10 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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