September 08, 2014 12:34 ET

Toronto: Your uberX Is Arriving Now

And It's 40% Cheaper Than a Taxi!

TORONTO, ONTARIO--(Marketwired - Sept. 8, 2014) - Hundreds of thousands of Torontonians have asked for affordable transportation options - and today Uber is answering with the launch of uberX - the low-cost Uber. UberX is a peer-to-peer ridesharing service that is growing rapidly around the world. From Shanghai to San Francisco, uberX has quickly become the favorite transportation option for entire cities, and Toronto is now taking the title as the first Canadian city to embrace it.

UberX will provide the same Uber service Torontonians know and love: safe, reliable, on-demand transportation - but with an added benefit: uberX is 40% cheaper than a taxi, and uberX riders have the option to fare split the cost of the trip with other riders to increase their savings even more.

With uberX, riders are connected with the safest drivers on the road at the touch of a button. UberX driver partners use their own vehicles, choose their own hours and create their own small businesses by utilizing the Uber platform.

UberX has spread rapidly across North American cities, including Los Angeles, Chicago, Washington D.C., New York, Houston, Miami and Mexico City. And today, Toronto joins the hundreds of other world-class cities that offer uberX.

The Transportation Revolution Begins

"Riders and drivers in cities around the world love uberX. It's about time Toronto and cities across Canada get in on the action," said Toronto Uber General Manager Ian Black. "Uber transforms cities and we're excited to bring it to Torontonians anytime, anywhere they need a ride."

Unmatched Safety and Accountability

Maintaining the same Uber standards that riders have come to expect, uberX driver partners must undergo a rigorous screening process - including the industry's most stringent background checks - and every ride is covered by Uber's best-in-class insurance. Uber cities also benefit from an immediate economic and social impact with fewer DUIs, reduced street congestion, robust economic development and significant community reinvestment.

Experience the Convenience of uberX for Yourself

Download the Uber app to experience what riders around the world already know: Uber provides access to the best transportation options - period. The uberX option is now available in the Uber app for any rider in Toronto. Once a driver is confirmed and en route, riders receive the driver's name, vehicle model, license plate number, photo and rating right in the app. Pro-tip: don't forget to look for the Uber "U" decal in the top right corner of the windshield for vehicle identification.

Not in Toronto but still hoping to take a ride with uberX? We're working on it - promise, and in the meantime check out our blog for the latest updates, and watch this video to learn more.

About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our platform, we make cities more accessible, opening up possibilities for riders and small business opportunities for drivers. From our founding in 2009, to launching in more than 205 cities in 45 countries, Uber's rapidly expanding global presence continues to bring people and their cities closer. https://www.uber.com

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