Change for the Environment(TM)

Change for the Environment(TM)

April 29, 2009 15:22 ET

Torontonians Urged to Make Change for the Environment™

TORONTO, ONTARIO--(Marketwire - April 29, 2009) -

Attention: News editors; PSA Directors

Fear about the swine flu outbreak serves as a stark reminder about the importance of lung health for all Canadians. This weekend - April 30 to May 3, a new campaign called Change for the Environment™ is appealing to Torontonians to dig deep and help protect everyone's lung health. By donating the spare coins found in and around their home, Torontonians will support clean, healthy air initiatives - an issue that affects everyone at every age.

According to Dr. Paul Dempsey, paediatrician and co-founder of Change for the Environment™, "Our air quality is getting worse not better. Lung disease is on the rise and a recent study conducted by the Canadian Medical Association confirms that too many Canadians are losing their lives in the fight against smog. The time for action is now. Change for the Environment™ is the way for every single person to get involved because no donation is too small and every loonie counts."

With an estimated $470 million in coins lying around Toronto homes, Change for the Environment™ is hoping everyone's small change can come together for the big change in air quality that is urgently needed. Visit to see the many convenient donation locations in Toronto or to donate online.

Campaign proceeds benefit the Ontario Lung Association and Toronto and Region Conservation.

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