Cashmere

Cashmere

April 15, 2009 08:01 ET

Toronto's Carol Ching Wins National Cashmere BT Couture Fashion Design Competition

TORONTO, ONTARIO--(Marketwire - April 15, 2009) -

Editors Note: A photo is included with this press release.

It's a thrill of a lifetime for Thornhill resident Carol Ching, 18, winner of the first-ever Cashmere Design Contest, a national competition that challenged Canadians to create original BT Couture from 100 per cent pure, soft and luxurious Cashmere - Canada's best-selling bathroom tissue.

"I'm so excited!" says the young fashion designer who's awaiting acceptance at several top Canadian fashion design schools. "I saw the contest promoted during Project Runway Canada and instantly decided to take the challenge."

Cashmere's first consumer fashion design contest attracted more than 40 entries from across the country. "We are completely blown away by the quality, beauty and originality of the fashions created by Canadian consumers," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, maker of Cashmere. "Our first-ever consumer competition is a rollout of our international award-winning White Cashmere Collection, which is now entering its sixth amazing year; and clearly demonstrates our strong support of Canada's fashion community," she says.

The White Cashmere Collection 2009 will feature 15 top Canadian designers and their vision of Fashion with Compassion in support of the Canadian Breast Cancer Foundation. Starring Project Runway winner Sunny Fong and such well-known designers as Paul Hardy, Tavan & Mitto and Greta Constantine, it will take to the runway in Toronto on Wednesday, September 23, 2009.

Sixty-six rolls, 90 days equal one beautiful dress

Carol's winning Cashmere evening gown took 66 rolls of bathroom tissue and more than 100 hours to complete. "I worked on it for three months in my spare time," she says of her Versace-inspired creation that features a fitted, asymmetrical bodice floating atop a cloud-like skirt comprised of hundreds of hand-folded BT ruffles. Carol's stunning couture wowed the judges with its intricacy and won her the Grand Prize, a Trip for Two to New York Fashion Week this Fall 2009.

About Cashmere and Kruger Products

Cashmere, Canada's best-selling bathroom tissue, is 100 per cent Canadian-made and reflects Kruger Products' commitment to providing the finest quality tissue products to Canadian consumers.

Kruger Products is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels, Scotties and White Swan, as well as away-from-home products for industrial and commercial use across Canada. Kruger operates facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the United States and the United Kingdom and has 9,000 employees.

The White Cashmere Collection is documented at www.Cashmere.ca.

High resolution photography of Carol Ching's Cashmere BT dress is available via FTP site with the following information:

Link: ftp://205.150.192.210

Username: Media99

Password: journalism

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20090413-cash800.jpg

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