March 31, 2011 14:12 ET

Toronto's Shopping Website Goes Hyper-Local: Takes Main Street to E-Street

TORONTO, ONTARIO--(Marketwire - March 31, 2011) - is proud to announce the opening of their E-Local marketplace that gives independent business owners powerful web 2.0 tools to showcase promotions. Shopping online is clearly the way of the future and is the e-commerce version of Facebook for independent businesses, allowing consumers to follow, shop and engage directly with their neighbourhood online.

"With we envision a shopping community of the best independent businesses so that we can take Main Street to E-Street," says John Macintosh, one of the founders of "With a community of approximately 150 independent businesses and growing, we have a marketplace that lets consumers find very location-specific deals."

Rather than a traditional deal site or web-listing, features only the best boutique businesses. Each business has been visited several times by the staff at to ensure the highest standards. is an online reference for those looking for great local businesses in their area.

" believes that shopping locally is essential to building and sustaining communities. This rings true in a city like Toronto where people associate themselves with their neighbourhood. Whether we live in Roncesvalles, Leslieville or Midtown, we love to shop where we live.'s vision is to support these diverse communities and the businesses that make them unique." showcases limited time promotions to help local businesses succeed online. Instead of a daily deal or e-commerce format, limited time promotions are offered to consumers. This gives consumers the opportunity to consider their purchase and explore the business pages offered on the site and in their area.

Whether you want to try chocolate-making classes, learn Spanish, dine at an Ethiopian restaurant on Queen West or get the best espresso in town, is your online destination. Visit and subscribe to the newsletter for offers and upcoming events.

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