SOURCE: Horizon Media

November 17, 2014 10:00 ET

Torrential Partners With Horizon Media and Mandt Bros. Productions to Create Mobile-First Original Series "Digital Diaries"

Combining Innovative In-Season Sports Programming, Market-Leading Technology and Premium Distribution to Reach Fast-Growing Mobile-First Audiences

NEW YORK, NY--(Marketwired - November 17, 2014) - Torrential Inc., a leading mobile video platform, has partnered with Horizon Media, the largest and fastest growing privately held media services agency in the world and Mandt Bros. Productions to launch "Digital Diaries," a positive, fast-paced, mobile-first original series featuring NFL stars off-the-field.

The "Digital Diaries" original series is being created for mobile-first audiences by Emmy Award winning production company Mandt Bros. Productions, who most recently created and co-produced Walt Disney Pictures "Million Dollar Arm." Weekly episodes feature a positive, fast-paced view into the in-season and off-the-field life of NFL star players. The first "Digital Diaries" episode launched on November 14 and highlights two-time Super Bowl Champion Justin Tuck, defensive end for the Oakland Raiders. 

Torrential will distribute "Digital Diaries" to smartphones and tablets through its market-leading mobile video technology platform, and reach football fans within premium in-app and mobile browser media environments including Cinesport, Dailymotion Sports, Men's Health, Men's Fitness, MSN and Sporting News.  The episodes are highly-shareable and social media will also be leveraged. Weekly episodes may be viewed easily through the Torrential TV app.

"Mobile-first content is where marketers want to go, and we're going to help take them there," said Doug McCurdy, Co-founder and President at Torrential. "We're bringing content, technology and advertising together to make this mobile video market much as we did in the early days of online video."

Mobile video is the fastest growing media segment and it provides access to valuable brand consumers who are "always-on." The biggest trend in mobile video is the alignment of ad spend and consumer time spent. According to eMarketer, mobile video ad spend is projected to grow over 110% in 2014 and continue to lead all media growth through 2018.

GEICO is the lead sponsor of "Digital Diaries."

About Torrential, Inc
Torrential, Inc. is a leading mobile video platform that provides a wide range of digital media services to a substantial and diversified client base that includes media agencies, brand advertisers, content creators and publishers. The company's innovative Open Syndication System (OS2) technology is architected to couple the power of entertainment programming, created for a mobile-first world, with mass audience reach and engagement. Founded in 2013 by proven entrepreneurs and former BBE executives Matt Wasserlauf, Doug McCurdy and Tarun Yadav, the company is headquartered in New York. 

www.torrentialinc.com.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.7 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit

www.horizonmedia.com.

About Mandt Bros. Productions
Brothers Neil and Michael Mandt are partners in the Los Angeles-based production company Mandt Bros. Productions. Between them, they have earned four Emmy Awards, nine Emmy nominations and a Cable Ace Award, among numerous other accolades. Their projects include the critically acclaimed feature film Last Stop for Paul, its TV adaptation "Next Stop for Charlie" (Showtime) and other television projects which have included "Destination Truth" (Syfy), "Jim Rome is Burning" (ESPN), "Ice Brigade" (Food Network), "Strangers in Danger" (Fuel TV) and "The Car Show" (Speed Network).

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