SOURCE: Torrid

TORRID

May 18, 2016 06:00 ET

TORRID Introduces Sizes 10 and 30

LOS ANGELES, CA--(Marketwired - May 18, 2016) - TORRID, America's fasting growing plus size fashion brand, is expanding its collections of casual, edgy apparel to include sizes 10 and 30 starting May 25, 2016. Available in stores and online at TORRID.COM, these sizes were designed with the same meticulous attention to fit that Torrid is famous for. This expansion reflects increasing demand for Torrid's look and style from women of all shapes and sizes.

Lisa Harper, Torrid CEO, explains, "Women have been asking for these sizes -- and we responded by expanding our size range from 12-28 to 10-30. Now they can wear the Torrid fashion they want, from head to toe."

Liz Munoz, SVP of Design, says, "Going into these sizes took time. Unlike other brands that just 'size up' an existing fit, we started from scratch. We had to find fit models and try dozens and dozens of garments on them, making tweaks to make sure they were the best they could be. As with everything we do with Torrid, fit was a critical point. Size 10 was refit on a size 10 girl and size 6 was refit on a size 6 girl. That's how much it mattered. Tons of work, but we feel she is worth it."

The expansion of Torrid's size range demonstrates its commitment to empowering women with fashion that fits, no matter what your size.

PHOTOS: tinyurl.com/hgsr344

ABOUT TORRID

Torrid designs and retails fashion apparel, accessories, swimwear, lingerie and shoes for stylish women sizes 10 to 30. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has over 380 stores across the U.S. and Canada, and online at Torrid.com. Find Torrid on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Twitter (@Torridfashion), YouTube (YouTube.com/Torridfashion) or Pinterest (Pinterest.com/Torridfashion)

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