SOURCE: Torrid

Torrid

May 24, 2016 09:00 ET

Torrid Launches Model Search With a New Twist

LOS ANGELES, CA--(Marketwired - May 24, 2016) -  Following on the success of its national model search last year, plus size fashion brand TORRID has launched its 2017 MyTorrid Model Search with an exciting new twist: fans of the brand will select this year's winner.

Casting kicked off at Torrid.com/modelsearch and will be followed this summer with live casting events in 4 major Torrid markets: New York, Miami, Nashville and Los Angeles. The turnout of gorgeous, confident plus size women is expected to top last year's more than 14,000 applicants.

Instead of competing before a panel of Torrid judges like last year, the Final Four will battle it out on social media for four weeks in October, garnering votes from the public. After four weeks, the finalist with the most votes will win the model search and an opportunity of a lifetime: she will become the Face of Torrid 2017.

Lisa Harper, Torrid CEO, says, "Our customers are always asking how they can become a Torrid Model. So last year we launched the Torrid model search and made one girl's dream come true. Now we're inviting our fan base to choose the winner from the Final Four."

The winner, to be revealed in January 2017, will join the ranks of Torrid model Lyanna Lynette, the Face of Torrid 2016. Ms. Lynette remarked, "Winning the Torrid model search changed my life, in the best way possible. I've been able to travel around the country, meet beautiful women everywhere and make friends that I'll have for a lifetime. This experience makes me strive for more in life -- I can't wait to see where my career takes me."

Applications can be submitted at Torrid.com/modelsearch through August 7. Applicants also have the option of attending live casting events at malls in the following cities:

July 6 New York, Palisades Center, 10AM-5PM
July 23 Miami, Coral Square Mall, 10AM-5PM
July 30 Nashville, Opry Mills Mall, 10AM-5PM
August 6 Los Angeles, Del Amo Fashion Center, 9AM-5PM

One lucky winner will receive the title, "Face of Torrid 2017," a Torrid modeling contract and a Torrid wardrobe. The winner will make appearances at Torrid stores and events as their brand ambassador and could appear in Torrid catalogs, on Torrid.com and the brand's social media.

For additional information and to apply please visit
Torrid.com/modelsearch

#TorridModel

ABOUT TORRID
Torrid designs and retails fashion apparel, accessories, swimwear, lingerie and shoes for stylish women sizes 10 to 30. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has over 380 stores across the U.S. and Canada, and online at Torrid.com. Find Torrid on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Twitter (@Torridfashion), YouTube (YouTube.com/Torridfashion) or Pinterest (Pinterest.com/Torridfashion)

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