SOURCE: Toshiba America Electronic Components, Inc.

Toshiba America Electronic Components, Inc.

September 05, 2012 10:00 ET

Toshiba Expands High-Performance Memory Card Family With First microSDHC™ UHS-I EXCERIA Products

Available in Capacities From 8GB to 32GB, UHS-I-Compliant Card Family Meets Latest Portable Storage and Speed Demands

IRVINE, CA--(Marketwire - Sep 5, 2012) - Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced that it will expand its family of EXCERIA™ [1] memory cards with the addition of microSDHC versions. The new cards offer the industry's leading performance in this format -- which is the smallest currently available.

The EXCERIA series, named to reflect a combination of "excellent" and "experience", offers cards fully compliant with the UHS-I Memory Card Standard [2]. The minimum recording speed is compliant with UHS speed class 1 [3] and SD speed class 10 [4]. These cards deliver the capacity, speed and performance needed to support the capabilities of the latest personal digital equipment, including HD video recording and continuous image shooting with digital cameras. Toshiba's EXCERIA family includes versions offering the world's fastest data transfer speed for an SD memory card.

The first microSDHC EXCERIA cards to be introduced will be the Type HD series. Designed for use in extreme conditions, these new water resistant [5] memory cards are ideal for demanding applications such as professional and sports photography -- where high reliability is essential.

The Type HD series of microSDHC cards have a maximum read speed of 95MB/sec [6] and a maximum write speed of 30MB/sec. The first models will be available in Q4 2012, with capacities between 8GB [7] and 32GB.

Toshiba, the company that invented NAND flash technology and a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.

[1] EXCERIA is a trademark of Toshiba Corporation.
[2] UHS-I is the ultra high-speed interface Memory Card Standard Ver. 3.0 that delivers data at a maximum bus transfer rate from 25MB/sec to 104MB/sec.
[3] When it is used in a UHS interface compliant device, the minimum read and write speed is 10MB/sec.
[4] The minimum read and write speed is 10MB/sec.
[5] According to Toshiba tests based on the IPX7 standard.
[6] Maximum read and write speed may vary depending on the host device, read and write conditions, and file size. For purposes of measuring read and write speed in this context, 1 megabyte or MB = 1,000,000 bytes.
[7] Product density is identified based on the density of memory chip(s) within the Product, not the amount of memory capacity available for data storage by the end user. Consumer-usable capacity will be less due to overhead data areas, formatting, bad blocks, and other constraints, and may also vary based on the host device and application.

For more information on Toshiba memory products, please visit, to read more about Toshiba's invention of NAND flash technology please visit

*About Toshiba Corp. and TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, solid state drives (SSDs), hard disk drives (HDDs), discrete devices, advanced materials, medical tubes, custom SoCs/ASICs, imaging products, microcontrollers and wireless components that make possible today's leading smartphones, tablets, MP3 players, cameras, medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2011 Worldwide Semiconductor Revenue, March, 2012). Toshiba Corporation was founded in 1875 and today has over 554 subsidiaries and affiliates, with 210,000 employees worldwide. Visit Toshiba's web site at

For additional company and product information, please visit

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba's "Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook." This information is available at, or from your TAEC representative.

Contact Information

  • media contact:
    Dena Jacobson
    Lages & Associates
    Tel.: (949) 453-8080
    Email Contact

    company contact:
    Rebecca Bueno
    Toshiba America Electronic Components, Inc.
    Tel.: (949) 623-3099
    Email Contact