SOURCE: Toshiba America Information Systems Inc., Telecommunication Systems Division

Toshiba America Information Systems Inc., Telecommunication Systems Division

October 23, 2012 11:00 ET

Toshiba's Strata CIX IP Business Telephone System Gives Baisch & Skinner Added "Flower Power"

IRVINE, CA--(Marketwire - Oct 23, 2012) - Toshiba America Information Systems Inc., Telecommunication Systems Division (Toshiba) --, helped Baisch & Skinner, a leading wholesale floral supplier, connect its employees and customers with Toshiba's Strata® CIX™ IP business telephone systems. Based in St. Louis, Baisch & Skinner's facilities span two city blocks across eight 50-year-old buildings. It also has seven remote locations throughout Missouri, Illinois, Kansas and Arizona. 

Baisch & Skinner's IT manager, Jim Schaft, and John Baisch, president, identified the need for a business telephone system that would meet the company's goal of improving customer service. Objectives for the system included:

  • Mobility for its entire workforce by using wireless handsets both inside and outside of the buildings so they can look at their floral inventory while they are on the phone with their retail florist customers;
  • Reliable and durable business telephone systems to support more than 30,000 inbound and outbound calls every week;
  • Networking between all eight locations, delivering centralized applications including voice mail, auto attendant and remote administration; and
  • Reduced costs by eliminating long-distance costs between locations and by using SIP trunks.

Authorized Toshiba Dealer Advanced Technology Consultants (ATC) of St. Louis, Mo., installed and provides service and support for the system. David Ansehl, Sr., and Dorothy Callier, senior account rep, both of ATC, recommended Toshiba's Strata CIX system for its reliability. Baisch & Skinner has been a Toshiba user for decades. ATC has been an Authorized Toshiba Dealer since 1993.

Solution: Toshiba's Strata CIX Delivers High Reliability

Installed by ATC, Baisch & Skinner's Toshiba business telephone system consists of:

Result #1: Dependable Mobile Telephones

With the Toshiba IP systems and Polycom SpectraLink mobile wireless telephones, Baisch & Skinner's workers can roam both inside and outside of the buildings while still staying connected to internal or external calls. This improves customer service as the sales reps can look at floral inventory and describe what's available every day while they are on the telephone with customers.

Result #2: Virtually Unbeatable Reliability

Toshiba met Baisch & Skinner's need for high reliability. The Strata CIX systems process more than 30,000 monthly calls delivering virtually unbeatable reliability, which empowers staff to communicate more effectively with customers, vendors and each other.

Result #3: Reduced Long-distance Costs by $15,000

With direct-extension dialing, long-distance costs between locations were eliminated, resulting in a $15,000 annual savings. Utilizing SIP trunks, where available, further reduced costs. In addition, having remote centralized system administration reduced the need for on-site tech support, and having on-campus wireless telephones eliminated the need to use costly cell phone minutes. 

Bottom Line: Toshiba's Strata CIX Systems Deliver Reliability, Cut Costs and Improve Customer Service

Toshiba's Strata CIX telephone systems have met Baisch & Skinner's communications objectives, including:

  • Virtually unbeatable reliability and durability with both the Toshiba business telephone system and Polycom SpectraLink handsets;
  • Networking of eight locations via Strata Net;
  • Mobility for on-campus mobile workers using Polycom SpectraLink handsets;
  • Centralized applications across all locations, including voice mail, auto attendant and remote administration;
  • Improved customer service;
  • Reduced long-distance costs by nearly $15,000 per year; and
  • The ability to grow and migrate to new communication technologies in the future.

"Together, Toshiba and ATC have met our key objectives of providing dependable wireless connectivity and handsets, which have succeeded in taking our workforce mobile. This enables us to provide enhanced customer service and facilitates improved communication between our employees," said John Baisch, president of Baisch & Skinner.

For an Authorized Toshiba Dealer, Visit:

About Toshiba America Information Systems Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corporation.

About Toshiba
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at

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