SOURCE: WorldSource

May 03, 2006 09:15 ET

Toss Your Windshield Scraper: WorldSource Puts ICE FREE to Work for Winter Drivers

Launching Fully Integrated Marketing Campaign, 'Easier Winter Driving,' to Turbo Charge ICE FREE Consumer Introduction

PALM DESERT, CA -- (MARKET WIRE) -- May 3, 2006 -- WorldSource, Inc., (OTC: WDSC), a global developer and distributor of consumer products that make life better, announced today the launch of a fully integrated marketing campaign to make ICE FREE™, the anti-icing spray for automobile windshields, made with NASA-based technology, a household name like Windex®, WD-40® or Wonder® bread. The biodegradable spray is the simple, effective answer for keeping windshields free of ice and eliminating the hassles of windshield scraping.

The ICE FREE marketing campaign will include branding, word of mouth, and a micro-site to provide useful safety tips for cold weather drivers. Additionally, WorldSource will host an online community to make it easy for winter drivers to share safety ideas. "A safety-focused web site for ICE FREE is in keeping with our corporate commitment to bringing products to the market that enhance people's lives," said Brian Jue, CEO of WorldSource. "We're excited about the huge response we received from winter drivers with the initial release of ICE FREE."

WorldSource has selected Resonnect, a Southern California-based marketing firm, to design and execute the new ICE FREE campaign. "After 15 winters in New Jersey, I recall vividly the pain and difficulty of windshield scrapping," said Cynthia Trevino, of Resonnect. "When I drove to meetings in different sites, I often had to scrape my frozen windshield several times a day. It was more than a nuisance. I really wish I'd had the convenience then of ICE FREE spray. We're looking forward to making it easy for drivers to find ICE FREE and for WorldSource to interact with its consumers."

About WorldSource, Inc. (OTC: WDSC)

WorldSource, Inc. is a global developer and distributor of life-enhancing products for the consumer market. The company's seasoned management team and world-class alliance of scientists, engineers, industrial designers, suppliers, and manufacturers, have proven track records in the development, manufacturing, marketing and distribution of consumer products. WorldSource is actively seeking new opportunities to develop product lines and distribute products.

About Resonnect

Resonnect is a Carlsbad, CA-based business consultancy and marketing public relations firm. We execute individual marketing programs for our clients designed to increase revenues. We apply new technologies to help companies standout from their competition. Resonnect is the voice of SoCal Buzz, a blog and Podcast series focused on business issues in Southern California. Visit us at

Note: Certain statements in this news release may contain "forward-looking" information within the meaning of rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.

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