SOURCE: Total Apparel Group, Inc.

December 19, 2008 00:55 ET

Total Apparel Group, Inc. Signs Deal to Become the Exclusive U.S. Master Distributor of Official FIFA and FIFA World Cup™ Branded Merchandise

NEW YORK, NY--(Marketwire - December 19, 2008) - Total Apparel Group, Inc. (PINKSHEETS: TLAG) announced today that it has been appointed by FIFA's Exclusive Worldwide Master Licensee, Global Brands Group (GBG) for a multi-year exclusive Distribution Rights agreement within the United States, Caribbean and U.S. Territories for 2010 FIFA World Cup™ and other FIFA Branded Products in the broad apparel, footwear, accessories and related products categories.

In 2005 Global Brands Group, Inc. was appointed by FIFA as its exclusive retail, licensing and event merchandising representative worldwide for 2007-2014. In doing so GBG's goal is to develop an unparalleled sport, leisure, lifestyle and event range of FIFA officially licensed products. The mission is "To create the leading sport lifestyle and event brand through the fusion of football (soccer) and fashion."

FIFA, the world governing body of football, is considered one of the world's most recognized corporate marks. Over 26 billion cumulative viewers watched the 64 matches of the 2006 FIFA World Cup™ and there was over $US2 billion in FIFA related retail sales generated globally. However, in the 104-year history of the organization, this is the first time that an official signature collection of merchandise bearing the FIFA mark has been launched outside of direct connections to actual FIFA World Cup™ events.

Mr. Mark Matheny, CEO & Co-Chair of GBG agrees, saying "Total Apparel Group provides FIFA and Global Brands Group with a first class distribution and retail partner for both FIFA Event- and FIFA-branded product, and we are very excited about the prospects of really creating additional momentum for FIFA and football (soccer) in such a large and sports passionate market alongside such a strong organization."

As GBG's master distribution partner, Total Apparel Group will in a sense help act as "ambassadors" for the FIFA brand in the United States. The company will add value to the traditional licensing model, building market share by supporting the growth of the FIFA brand, generating investment into the brand from various channels of distribution, and maintaining control of the distribution of the brand to consumers by utilizing its vast knowledge of the U.S. retail landscape.

Janon Costley, CEO of Total Apparel Group, commented, "We are excited to have the opportunity to be included among a select group of companies worldwide that have secured the rights to participate in this enormous global event, work with this extraordinary organization and launch a product line based on an iconic brand with such a strong global sports heritage. We understand the significance of this market to the overall success of the FIFA brand globally and despite the current challenges facing the retail environment, we feel that there are tremendous opportunities for newness, especially with an internationally recognized iconic mark, offering a product and a concept that currently does not exist in an increasingly diverse market where there is growing demand for such product."

The new FIFA branded merchandise will consists of several product silos in men's, women' s and children's apparel, accessories, footwear and headwear, as well as other licensed categories that are inspired by the history of the FIFA World Cup™ and the look and feel of the 6 billion fans (all over the world) who follow the sport. The silos: Trophy, Heritage, Editions, Essentials, CODE, Event and Sports Graphics will fall under 3 distinct brand pillars:

--  History and Heritage. 1904 and Editions will celebrate the 104 years
    (1904-2008) of FIFA and the FIFA World Cup™ tournaments from 1930-2006
--  Contemporary football (soccer) culture. Trophy, Code, Sports Graphics
    and Essentials take their inspiration from different aspects of this
    wonderful game including fashion trends throughout the years, urban fan
    culture/street football, video gaming, FIFA's own social and community
    programs such as FIFA Football for Hope and of course the world recognised
    FIFA World Cup Trophy™
--  Events. The Event silo is directly inspired by not just the upcoming
    2010 FIFA World Cup™ that is being held in South Africa for the first
    time (11 June to 11 July 2010) but also the numerous other FIFA World
    Cup™ Matches and Events for women, men, youth, Futsal and Beach Soccer
    as well as the FIFA Interactive World Cup

FIFA branded merchandise is scheduled for a Spring/Summer 2009 launch in the USA and will be available at select retailers nationwide.

About Global Brands Group, LLC

Global Brands Group ( is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to build sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.

About Total Apparel Group, Inc.

Total Apparel Group's ( mission is to expand its current market position in the branded apparel, footwear and accessories sectors, focusing on the lifestyle, active-wear and sportswear categories by building a collection of market-leading national and international registered trademarks through joint ventures, master licensing/distribution agreements and acquisitions. The goal of the organization is to increase the value of its trademarks by expanding the branded products market positions through an internal sales force, a network of strong licensees, distributors and Company-owned and operated retail outlets.

Except for historical information contained herein, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve substantial risks and uncertainties. When used in this press release and in any documents incorporated by reference herein, the words "expects," "will" and similar expressions identify certain of such forward-looking statements. Actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of management and are subject to a number of risks and uncertainties that are subject to change based on factors which are, in many instances, beyond the Company's control. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive, and other factors affecting the Company and its operations; and other risk factors. TLAG cautions that the foregoing factors are not exclusive. TLAG assumes no obligation to update the information contained in this press release.

For additional information contact Total Apparel Group at, or visit

For additional information on Global Brands Group contact GBG at, or visit:

To keep updated on all FIFA activities and events including the 2010 FIFA World Cup™ please go to the official website:

Contact Information

  • Contact:
    Janon Costley
    Total Apparel Group, Inc.