SOURCE: PivotLink


May 07, 2013 11:00 ET

Total Hockey Scores Marketing Intelligence Solution From PivotLink

Driving Customer Acquisition and Loyalty With PivotLink Customer PerformanceMETRIX™

SAN FRANCISCO, CA--(Marketwired - May 7, 2013) - PivotLink, the leading provider of retail marketing intelligence and analytic applications, today announced that hockey equipment retailer Total Hockey, the exclusive Hockey Equipment Retailer of USA Hockey, has selected PivotLink Customer PerformanceMETRIX (CPM) to complement its successful implementation of PivotLink RetailMETRIX™. PivotLink's solutions help Total Hockey drive its customer-centric strategy and optimize its marketing spend.

Total Hockey offers hockey equipment from hundreds of brands, such as Bauer, Reebok, Easton, Warrior and CCM. With an e-commerce store at, stores in the greater Chicago, Detroit, Minneapolis, Pittsburgh, Washington D.C. and St. Louis areas, and a growing social media presence, the company wanted to create a comprehensive view of customers and loyalty program members.

PivotLink's marketing intelligence solution synthesizes Total Hockey's customer data across e-commerce and in-store purchases, marketing applications and other data sources. Total Hockey selected PivotLink based on demonstrating how marketers can improve the relevance and performance of marketing activity -- and ultimately decide the next best marketing action to take -- by using PivotLink to understand the behavior, preferences and purchase intent of customers within specific segments.

"Customer PerformanceMETRIX is the ideal solution to rationalize data on our customers and personalize communications around the best products, service and fit to improve their game," said Rob Bowers, Strategy, Total Hockey. "Expanding our PivotLink environment with CPM transforms our marketing strategy, allowing us to focus on the programs and channels that matter."

Total Hockey is using PivotLink to track and segment customers by current and potential value, loyalty level, product purchases and combined Recency-Frequency-Monetary value (RFM) metrics. The solution provides an integrated view into Total Hockey's email, online and off-line activities, including special offers, gear pre-order campaigns and other promotions across programs such as:

  • Total Hockey Breakaway Membership Card - rewards loyal shoppers with points, gifts and discounts
  • Total Hockey Team Rewards - loyalty program for hockey associations and teams
  • Social media - Total Hockey recently surpassed its goal of reaching 100,000 Facebook fans ( and nearly 2 million YouTube views (

"Relevance is the name of the game for today's marketers," said Joe Dalton, chief product and marketing officer, PivotLink. "Solutions like CPM move the needle in terms of number and average transaction value of customer purchases. We're excited Total Hockey added CPM to engage their most passionate hockey fans and shoppers with compelling marketing and merchandising." 

Total Hockey is very active in the community, donating a portion of its proceeds towards equipment to help children's hockey dreams come true. Watch TotalHockeyTV on YouTube and shop at

PivotLink Marketing Intelligence

As the flagship application within PivotLink's marketing intelligence solution, CPM gives marketers a unified view of best and worst-performing activity across email, social media, display, search and off-line channels, allowing them to optimize campaign spend based on revenue contributions for a channel or a combination of channels. PivotLink's next generation marketing analytics solutions continue to build momentum among customer-centric retailers, with new customers such as Total Hockey, Tea Collection and Pet Partners joining over 60 leading brands that have successfully deployed PivotLink.

Learn about the latest version of CPM, including new timeline features to analyze customer activity and revenue contributions over time, by downloading the data sheet or requesting a demo at

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit Follow @PivotLink on Twitter at and on Facebook at

PivotLink, Customer PerformanceMETRIX and RetailMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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