SOURCE: Total Merchant Services

Total Merchant Services

June 25, 2013 07:10 ET

Total Merchant Services Announces Fanminder Offers Launch

Fanminder Offers Enables Partners to Bring Top-Tier Marketing Tools to Small Business Merchants

WOODLAND HILLS, CA--(Marketwired - Jun 25, 2013) - Today Total Merchant Services (Total) announced the latest addition to their portfolio of services -- Fanminder Offers, a tool built to grow revenue for small businesses by allowing them to easily create, send and track promotions through social media, texts and emails. By bundling this tool with merchant services, Total will enable sales agents to stand out from competitors by concentrating on top-line growth and deemphasizing price.

"Retailers are seeking new methods to grow their business and trusted partners to assist them," said Joe Kaplan, CEO, Total Merchant Services. "Total is answering the call by educating our partners to offer easy-to-use, technology-driven business tools that simplify merchant credit card processing while enabling them to drive new revenue through proven marketing techniques." 

Sales partners can be confident in the many benefits this product will bring to small businesses. For example, Fanminder Offers takes all of the work out of creating promotions -- the graphic artwork and coding are already done. Merchants simply use customized templates to fill in their offers and send. Then campaign results are automatically tracked and net revenue is calculated on a campaign dashboard.

"Fanminder really gives us an advantage. It gives us the opportunity to let our merchants market like big retailers, which sets us apart from the competition," said Brian Lewis, an independent salesman.

To further empower their sales agents, Total provides a full suite of guides, sales presentations and collateral to help easily explain and sell Fanminder Offers. Total plans to introduce additional solutions in the coming months.

"Fanminder Offers is just the beginning. Our team is working on an innovative register product and other technology that will change the game for small businesses, allowing them to reach customers and service them like big businesses," said Shelley Plomske, VP of Product at Total.

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About Total Merchant Services

Total Merchant Services (Total) focuses on enabling individuals to manage and grow their businesses. Since its launch in 1996, Total has grown from being a leader in merchant services to providing more all-encompassing solutions for merchants and sales partners. With a focus on technology-driven products to help businesses prosper, Total has a solution for just about every organization. That's why Total was named ISO of the Year by the Electronic Transactions Association (ETA); for providing payment industry sales professionals with outstanding product and service innovation to support merchants. For more information visit: or

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