SOURCE: TotalTrainer


September 22, 2009 07:04 ET

TotalTrainer and Laura Creavalle Announce Partnership

Laura Creavalle Light and Fit Recipes Now Available via the TotalTrainer on Demand Integrated Training and Nutrition Platform for the Club Fitness Industry

LAGUNA NIGUEL, CA and SCARBOROUGH, ONTARIO--(Marketwire - September 22, 2009) - TotalTrainer LLC, and trainer, fitness chef, cookbook author and former pro bodybuilder Laura Creavalle today announced a partnership whereby Laura Creavalle light and fit recipes will be made available via the TotalTrainer integrated training and nutrition platform for the club fitness industry.

Launched today (See: TotalTrainer Launches Integrated Training and Nutrition Platform for the Club Fitness Industry), TotalTrainer is an on demand platform for the delivery of personalized fitness training and nutrition guidance, designed to help health clubs and gyms deliver optimal fitness results, maximize client satisfaction, and generate new revenues.

As part of TotalTrainer's efforts to provide users with ultimate choice and flexibility, the system offers access to more than 300 healthy light and fit recipes from Laura Creavalle. These easy-to-prepare recipes enable TotalTrainer users to create meals -- such as Shrimp Kebabs with Sun-Dried Tomatoes and Basil, and Steak Fajitas -- that help support their fitness goals.

"We're ecstatic to have someone of Laura's caliber as a TotalTrainer partner," said Darin MacDonald, president and CEO, TotalTrainer LLC. "Laura has had such a tremendous impact in the fitness world and in the area of nutrition, which is so critical to overall health and wellness. Her recipes aren't just healthy, they're also easy to prepare and taste great."

"I'm incredibly excited about this opportunity to expand the Laura Creavalle brand via the TotalTrainer system to reach fitness enthusiasts interested in eating healthy," said Laura Creavalle. "It's an ideal partnership, as both the TotalTrainer and Laura Creavalle camps share a passion for fitness and educating the public on the importance of diet in supporting a fit and healthy lifestyle."

About TotalTrainer

TotalTrainer provides personalized training and nutrition planning delivered via leading-edge technology to help gyms, health clubs and trainers deliver optimum fitness results and client satisfaction, and maximize revenues. Our goal is to revolutionize the fitness industry by becoming the defacto standard in integrated training and nutrition technology. There's training and then there's TOTALTRAINING. For more information, view our website at

About Laura Creavalle

One of the most successful female bodybuilders of the 90s, Creavalle was the first woman to win the Ms. International title three times, was twice runner-up in the Ms. Olympia contest, and holds the record for the most consecutive Ms. Olympia appearances -- 12 from 1988 to 1999.

Today, Creavalle is a chef, trainer and author of numerous cookbooks focused on healthy cooking. She has traveled extensively to Russia, Czechoslovakia and the Middle East giving nutritional seminars and training professional chefs in the preparation of low fat cuisine. Creavalle cookbooks include: "A Taste of Club Creavalle" and the "Lite Lifestyle," and is a feature editor for Muscle and Fitness magazine on low fat cooking in the publication's Muscle Fare Column. She has also operated Club Creavalle Training Camp, teaching exercise principles, healthy meal preparation, weight management and nutritional planning to support athletic endeavors.